We like to learn things about the ever-changing marketing world. We also like to share what we’ve learned. And while the main purposes of our blog are to keep us sharp and (let’s be honest here) attract new clients, we’re confident even the casual reader will get something out of it. So, skim away! And if you see something you think is cool or want to learn more about, let us know.
In case you missed the news—you’ve got to adapt or die in this Digital Age. And for brand managers and business owners alike, building a
Check out these valuable insights from our intern, Samantha! There’s a lot one can learn during an internship at Stealth Creative. We like to think
David Ogilvy concluded his book Ogilvy On Advertising with 13 predictions. Many of them were flat out misses (billboards are just as prevalent as ever,
You know the saying “It’s what’s on the inside that counts?” That’s far from the whole story, at least when it comes to packaging design.
The Google Overlords have brought big changes to the next iteration of Analytics—a tool that has become essential in the daily life of digital marketers
There has been a change in staffing patterns in reaction to the economic recession due to the Covid-19 pandemic, but today’s labor market feels much
One huge advantage of digital marketing is that real-time data is available to show you how effectively your campaign is engaging your audience. Another advantage
Maybe your company has its external, customer-facing communication dialed in to a T. You’re seeing results. Sales are up. That’s great! But have you been
Stealth just received some exciting news to cap off 2020: We’re an IC100 winner! So, what exactly is the IC100, and why should you care?
Like most small businesses in the US, Stealth is adjusting to the new normal of social distancing. We’re working from home, taking guitar lessons on
For me, it truly is the happiest time of the year! Why? I am in the midst of Stealth Creative’s planning cycle for 2020! Wow!
Did you know that we all learn a little differently? That’s why it’s important to vary your marketing media to ensure all types of learners
So you’ve decided an ad agency could help you. Now what? Where do you turn to begin your search? What type of agency do you
Did you know that 96% of employees who are happy with their benefits are more likely to be satisfied with their jobs? So, how do
Many years ago, when I began my first leadership marketing job, I was still doing most of the work myself. I was the marketing leader
Understanding your target audience – and more importantly, what they’re looking for from your company is an important first step in any marketing efforts you
To V, or not to V, that is the question. If you’re a brick-and-mortar business, the news has been rather grim lately. Chain after chain
“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the
So this is the conundrum: The age-old question of risk-taking vs. more confidence in decision making. I’m an intuitive marketer, but I’ve done a lot
We’ve all experienced it: Attending – or worse yet, leading – a meeting where the parties are unprepared or under-prepared. It’s a disaster for you, your
Run for the hills, You-Know-Who is upon us! Heralded by an army of data-eaters, Lord Voldemort has entered the world of marketing to do what
As the sun set on 2018, 2019 quickly brought us an exciting opportunity! Stealth acquired a new client in Joplin, MO – Freeman Health System.
The last of the figgy pudding is long gone, and the smoke from the last fireworks has cleared. You know what that means. It’s time
Dear Santa, I’ve decided to ask for something a little different this year. In some ways it may be easier to carry. But it many
If your business has a social media strategy that includes Facebook, you may want to consider scaling way back or even bailing on the platform
“It’s time to ‘gobble’ up savings with these great Black Friday deals! You don’t want to be caught ‘winging’ it this Thanksgiving!”
We’ve heard the legend too many times to count. The lone social media marketer, clicking away at their phone keyboard deep into the night. They
A couple of weeks ago, the PGA held their 100th Championship in St. Louis. The entire community took on a festive atmosphere with the Goodyear
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways
Now that you have a better idea of where in the consumer journey your clients are losing interest (hint-hint, it’s in Part 1), it’s time
Every business struggles with converting leads into customers to a certain extent. And unless you’re the exception to the rule, we want to explain why
Recently I packed up my yoga mat and hiking shoes and headed southwest to the sleepy mountain town of Eureka Springs, AR. I’d signed up
The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The
Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not! I
I am a goal-oriented person. I set goals in every area of my life.
During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas?
I spent 26 years in an extremely linear world. What is a linear world, you ask? Oh my, the places I will take you! Financial
When brainstorming a blog name, there are thousands of ideas that come to mind. The most important aspect to remember is staying true to your
Skateboarding, believe it or not, is one of my favorite pastimes. I’m known as the Tony Hawk of the office. In fact, when I’m not
I once worked for a brilliant leader who had a saying: A’s are good in high school but bad in business. This was something he
Stop marketing like it’s 1999! I know we all miss the microscopic unemployment rate and the soaring stock market of that time, but things have
With back-to-school season upon us, I can’t help but flash back to the days of backpacks, sharp pencils and the first-day-of-school jitters. When I reflect
We took a few minutes from the chaotic schedule Dan O’Saben, our Executive Creative Director, to ask him some of life’s most important questions.
Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of
Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan.
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.
Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to
Every good marketer knows that they must look at industry trends and consumer insights to drive their brand research. However, the process of gathering data
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing
Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget.
What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for
Copywriters had it easy 40 years ago. An amazing turn of phrase? Run with it. A concept stoked in vanity that was kind of in
Lazy. Entitled. Egotistic. Narcissistic. Those are some of the more positive words used to describe Millennials. Say what you will about them, but one thing
A few years ago, “SoLoMo” was bandied about as the direction savvy SEOers should take. Fast forward to present day and it’s still the case,
I would have a blast with telecommunications digital marketing if I owned a midsized telecom operation! The world would be my tomato, because local marketing
Have you ever wondered whether a keyword phrase might bring new prospects to your website, and whether it would be possible to achieve good search
One thing’s for certain: Google has a way of making the lives of SEOs more interesting. Deeming their 15 year anniversary week a way to
I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using
I’ve worked a wide range of jobs in my career as a member of the American workforce. From movie theaters to restaurants, colleges to ad
I call myself a Controller, not a CFO and not a money man. My kids think this fits me perfectly at work since they call