Spring Cleaning: Marketing Edition
There are two phrases we hear around this time: “April showers bring May flowers” and “Spring Cleaning.” No surprise, because according to Statista, 78% of
We like to learn things about the ever-changing marketing world. We also like to share what we’ve learned. And while the main purposes of our blog are to keep us sharp and (let’s be honest here) attract new clients, we’re confident even the casual reader will get something out of it. So, skim away! And if you see something you think is cool or want to learn more about, let us know.
There are two phrases we hear around this time: “April showers bring May flowers” and “Spring Cleaning.” No surprise, because according to Statista, 78% of
Can you believe that it’s March? Neither can we. But it’s never too late to finetune your social media strategy for 2023! Social media means
David Ogilvy concluded his book Ogilvy On Advertising with 13 predictions. Many of them were flat out misses (billboards are just as prevalent as ever,
Have you ever collected a name, address, phone number or email address from your customers? If so, you’ve already gotten the party started. But it’s
While there are plenty of tools necessary to build a strong brand presence, there’s one that everyone needs: A brand voice. You might not think
You know the saying “It’s what’s on the inside that counts?” That’s far from the whole story, at least when it comes to packaging design.
The Google Overlords have brought big changes to the next iteration of Analytics—a tool that has become essential in the daily life of digital marketers
What The Next Wave of Investors Wants From Their of Financial Advisor Money. Youth. Room for growth. HENRYs (High Earners, Not Rich Yet) have all
And if you’re dreaming of being… somewhere other than in your next video meeting… why not express your inner summertime longings with a more colorful
Spring Has Officially Sprung And since your calendar is probably still packed with video meetings, we thought we’d share a seasonal gift that’s sure to
Don’t Just Intern. Launch Your Career. At Stealth, we believe an internshipshould be more than JUST an internship. It should be more than just an
There has been a change in staffing patterns in reaction to the economic recession due to the Covid-19 pandemic, but today’s labor market feels much
One huge advantage of digital marketing is that real-time data is available to show you how effectively your campaign is engaging your audience. Another advantage
Maybe your company has its external, customer-facing communication dialed in to a T. You’re seeing results. Sales are up. That’s great! But have you been
As the US literally blossoms back to life around us, leisure travel is quickly picking up steam. With each passing day, more and more people
Stealth just received some exciting news to cap off 2020: We’re an IC100 winner! So, what exactly is the IC100, and why should you care?
It’s no secret that the holiday retail season has been in flux the past few years. For decades, Black Friday was THE shopping day of
Like most small businesses in the US, Stealth is adjusting to the new normal of social distancing. We’re working from home, taking guitar lessons on
For me, it truly is the happiest time of the year! Why? I am in the midst of Stealth Creative’s planning cycle for 2020! Wow!
Though the world continues to change around us, convincing travelers to spend time in our own little slice of it remains a top objective and
Meet Lisa Smith, Stealth’s Media Director, pictured here with her family: Colette, Nate and Matt. Let’s see how she answered seven crazy questions! How would
These days, a lot of emphasis is placed on leveraging digital and social media marketing. And while we agree those two disciplines should be part
Did you know that we all learn a little differently? That’s why it’s important to vary your marketing media to ensure all types of learners
That is the question… Ah, meetings – often, a necessary evil. And when handled properly, they can be extremely effective in accomplishing business objectives, moving projects
Meet Stealth’s Digital Strategy Director, Charles (aka Charlie) Kolsky. Let’s see how he answered seven more questions that make you think! How would you answer
So you’ve decided an ad agency could help you. Now what? Where do you turn to begin your search? What type of agency do you
As Stealth’s Administrative Assistant, Rachel Vassalli keeps the wheels on the track and rolling smoothly! Let’s see how she answered these wacky seven questions. And
The agriculture sector across the U.S. can be described as anemic at best thanks to the muddled political world that anyone working in Ag is
Did you know that 96% of employees who are happy with their benefits are more likely to be satisfied with their jobs? So, how do
Many years ago, when I began my first leadership marketing job, I was still doing most of the work myself. I was the marketing leader
Understanding your target audience – and more importantly, what they’re looking for from your company is an important first step in any marketing efforts you
Our leadership team at Stealth often shares thoughts, ideas, encouragement and more with our entire team as a way to keep us focused on ways
Meet Kirstie Smith, Stealth’s Media Buyer, pictured here with her husband Steve – although Kirstie says he’d probably say he was her ‘handler.’ She graciously
To V, or not to V, that is the question. If you’re a brick-and-mortar business, the news has been rather grim lately. Chain after chain
Recently we shared how social media is quite different than traditional marketing. This marketing effort is intended to build awareness, drive engagement, develop loyal brand
“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the
Stealth has always encouraged ongoing learning – in any form – for our staff members. And two members of our Joplin, MO, office take this to heart
You know what they say, an emoji a day keeps the doctor away. Well, there aren’t any emoji prescriptions just yet, but symbols are enhancing
We hope you’re enjoying getting to know our new Stealth family in Joplin, MO, as much as we are! This week we asked one of
Social media is quite different than traditional marketing. It’s intent isn’t to drive sales – at least not directly – but instead to build awareness, drive
Our quest to get to know our newest Stealth family members in Joplin, MO, continues with seven questions for Tim Howard, one of our graphic
Have you ever showed up to a party and immediately felt out of place? We’ve all been there, and no matter how much you try
Meet Cameo Harrington, one of our Senior Account Executives in Stealth’s Joplin, MO, office. We asked her to answer seven crazy questions completely unrelated to work
So this is the conundrum: The age-old question of risk-taking vs. more confidence in decision making. I’m an intuitive marketer, but I’ve done a lot
We’ve all experienced it: Attending – or worse yet, leading – a meeting where the parties are unprepared or under-prepared. It’s a disaster for you, your
Run for the hills, You-Know-Who is upon us! Heralded by an army of data-eaters, Lord Voldemort has entered the world of marketing to do what
As the sun set on 2018, 2019 quickly brought us an exciting opportunity! Stealth acquired a new client in Joplin, MO – Freeman Health System.
The last of the figgy pudding is long gone, and the smoke from the last fireworks has cleared. You know what that means. It’s time
Dear Santa, I’ve decided to ask for something a little different this year. In some ways it may be easier to carry. But it many
Ah, ROI. It’s the ultimate KPI. And one of the most vexing to figure out. Sure, the equation is easy: The benefit (or return) of
If your business has a social media strategy that includes Facebook, you may want to consider scaling way back or even bailing on the platform
“It’s time to ‘gobble’ up savings with these great Black Friday deals! You don’t want to be caught ‘winging’ it this Thanksgiving!”
We’ve heard the legend too many times to count. The lone social media marketer, clicking away at their phone keyboard deep into the night. They
“You can choose courage, or you can choose comfort, but you cannot choose both.”
Well, it’s that time of year again: Fourth quarter marketing audit time. A time of extra coffee, the pulling of proverbial teeth, and long nights
With nearly 4 billion active users on social media, not having a presence is like conducting a conference call with a bag phone.
If you looked up “Marketing Audit” in the dictionary, you may see a description like: “See ‘pulling your hair out.’”
A couple of weeks ago, the PGA held their 100th Championship in St. Louis. The entire community took on a festive atmosphere with the Goodyear
Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways
You’re great! No really, you are. We know it; you know it; but if people aren’t visiting your website, how will they know it?
Web design is the Netscape of the digital world.
Now that you have a better idea of where in the consumer journey your clients are losing interest (hint-hint, it’s in Part 1), it’s time
Every business struggles with converting leads into customers to a certain extent. And unless you’re the exception to the rule, we want to explain why
Recently I packed up my yoga mat and hiking shoes and headed southwest to the sleepy mountain town of Eureka Springs, AR. I’d signed up
The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The
Recently, someone confided in me that their company was a hard place to work. “Why?” I asked innocently – maybe – or maybe not! I
Now that we’ve covered your perspective on fatigue with your own brand and materials, it’s time to dive into the mind of your customer.
We took some time out to chat with Jack Eschmann, Account Coordinator extraordinaire, and ask him seven random questions. Let’s see how he answered: 1)
Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency.
I am a goal-oriented person. I set goals in every area of my life.
During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas?
I spent 26 years in an extremely linear world. What is a linear world, you ask? Oh my, the places I will take you! Financial
When brainstorming a blog name, there are thousands of ideas that come to mind. The most important aspect to remember is staying true to your
You may have noticed how obsessed with real-time video content everyone is these days. The ability to simultaneously record content and broadcast it to viewers
“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.”
Skateboarding, believe it or not, is one of my favorite pastimes. I’m known as the Tony Hawk of the office. In fact, when I’m not
I once worked for a brilliant leader who had a saying: A’s are good in high school but bad in business. This was something he
Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.” It’s the cornerstone of any brand’s identity.
Stop marketing like it’s 1999! I know we all miss the microscopic unemployment rate and the soaring stock market of that time, but things have
Your website needs work. There. We said it. Somebody had to. But here’s the thing: So does every website. Here are 6 Signs You Need
With back-to-school season upon us, I can’t help but flash back to the days of backpacks, sharp pencils and the first-day-of-school jitters. When I reflect
We took a few minutes from the chaotic schedule Dan O’Saben, our Executive Creative Director, to ask him some of life’s most important questions.
Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of
Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan.
We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan.
Video: the media we love to consume. How much do we love it? So much that YouTube reports mobile video consumption rises 100% every year.
Here it is: the final segment of our Agency/Client relationship series. We’ll be covering the ever-crucial task of assessing your agency’s body of work. You
Now that we’ve covered how to decide if you need an agency, and understand the questions to ask … what’s next?
Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis.
Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to
Seasons greetings from all of us here at Stealth! Wishing you and yours a wonderful holiday season and happy New Year!
Every good marketer knows that they must look at industry trends and consumer insights to drive their brand research. However, the process of gathering data
A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was
So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing
Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little
Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget.
“I have a solid strategy and a quality product or service. I don’t need video to help sell it.” This is a common thought of
The life of a graduating advertising student is a stressful one. Finals, papers and massive group projects dominate those precious last weeks. And through the
What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for
Copywriters had it easy 40 years ago. An amazing turn of phrase? Run with it. A concept stoked in vanity that was kind of in
Lazy. Entitled. Egotistic. Narcissistic. Those are some of the more positive words used to describe Millennials. Say what you will about them, but one thing
A few years ago, “SoLoMo” was bandied about as the direction savvy SEOers should take. Fast forward to present day and it’s still the case,
Stealth is excited to announce the addition of a new service for our clients. Over the summer, we designed and installed a new in-house video
I would have a blast with telecommunications digital marketing if I owned a midsized telecom operation! The world would be my tomato, because local marketing
“You manage things; you lead people.” ~ Grace Murray Hopper Many of my clients have asked me, how do you keep yourself and your business moving forward to
You may think that grades don’t matter once you are out of school, but this is not true. Recently, Stealth had a 60-day client review
“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.” ~ Les Brown
Back in the mid-1990s, very few companies had websites, let alone those that could be considered “decent.” Even though consumer-geared web browsers had hit the
Have you heard the expression, “The good things in life are the enemy of the best things?” The principles found within this statement have application
There are many new and innovative ideas for business that advertising agencies will take advantage of in the new year. But with technology dissemination and
The above statement may seem a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines
It’s essential in business to relieve tension. Tension can crop up in many ways. It might show itself in the sales process, or in delivering
No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it.
In the first installment of this article we tackled the questions that need to be answered to quickly assess a key phrase to determine whether
Have you ever wondered whether a keyword phrase might bring new prospects to your website, and whether it would be possible to achieve good search
This is the continuation of our discussion on Content Marketing 101. In the prior post we explored the concept of content marketing, and outlined the
Stealth client Fifth Third Bank kicked off the Adopt-A-Veteran Program Saturday at its Loughborough Financial Center. The St. Louis Patriot Guard attended in full force
Content Marketing isn’t a new marketing concept. The idea of marketing through great content that’s useful to your readers has been around for many years.
I love the St. Louis Cardinals, and they are going to the World Series, again! That’s great news for a lot of us in the
In my last blog, I talked about branding things! Things with which your customers interact. “Things” is a little vague; so let’s clarify. Your branded
One thing’s for certain: Google has a way of making the lives of SEOs more interesting. Deeming their 15 year anniversary week a way to
No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective. Linking the ad to the audience is the business of media buying.
The way I learned PR (the way it was taught to me) is to think like an editor. This ‘hack’ may seem pretty easy, and
My intent is to examine the history of telecommunications marketing in a blog series so we telecom marketers can all have an appreciation of the jobs
Take a step back. As an account executive, it’s very easy to get caught up in the high volume of work. With tight timelines, it’s
While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your
According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015. As a consumer,
Here are some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Make sure to steer clear of these
I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using
My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to
I’ve worked a wide range of jobs in my career as a member of the American workforce. From movie theaters to restaurants, colleges to ad
I love movies. As a self-styled “cinemaniac,” I tend to see the world in a different way. For me, Steve Martin summed it up all
In my experience as a PPC analyst, mentioning the words “display” and “content network” often induce (many times humorous) looks of cringe or disgust on
I call myself a Controller, not a CFO and not a money man. My kids think this fits me perfectly at work since they call