Keeping a constant eye on the world of marketing technologies, or MarTech for short, can be a never-ending task. Every business is looking for ways to set themselves apart from the competition, and using technology is a great way to do it.
New technologies are coming faster than ever before. And as technology changes, so do the things your business needs to do for success. But in a world saturated by MarTech, where do you turn?
Well, we’ve got good news. The supersonic pace of digital marketing trends may seem overwhelming, but it’s really about what works best for you.
So let’s put your fears to rest with these tips on how to keep up with digital marketing.
Pare it Back
Augmented reality, virtual reality, ads on streaming music services, ads on virtual assistants, traditional email marketing, social media marketing, and more. Where does it end? How can you possibly do it all?
Psst. Here’s a secret. You ready? You’ll want to write this down:
You don’t need all of it.
The most successful businesses are the ones that realize which marketing strategies work best for them.
Like people, businesses each have their own style. And when you find yours, it just works.
For example, if you’re a local ice sculptor (a popular career choice, we know), it probably doesn’t make a whole lot of sense to focus on VR technology. Sure, a 3D swan made of ice is pretty cool (no pun intended), but do you really need all that expensive hardware when a photo catalog will do? Chances are you aren’t looking for customers outside of your immediate area, and you probably have the market cornered (let’s be honest, here). In this case, a simple bit of software that helps organize customer orders will suffice.
Now if you’re a regional or national chain store, you need to go that extra mile to separate yourself from the competition. Building your own burger with an Augmented Reality Wendy’s app? That sounds like a hot idea (ok, this time it was intentional).
So don’t feel like you’re missing out if you aren’t keeping up with all the latest advances in MarTech. Remember, you know what your business needs better than anybody else.
Veni, Vidi, Vici
While blindly following every new MarTech trend isn’t recommended, successful businesses ought to keep an open mind towards new trends in their particular field.
Knowledge is power, and knowing what the options look like in your industry puts you that much closer to dominating it.
Subscribing to a trade magazine or following the social media posts of thought leaders in your industry are great ways to stay informed about the latest trends and happenings in your sector.
You might even discover some new trick or technique you’ve never thought of before. (For example, a “Build Your Own Ice Swan” feature on your website (if we’re continuing with the ice sculptor theme). Sometimes something simple is all it takes, and you’ll find that old-school MarTech can be combined with new applications for a truly great strategy.
Trade shows are another great way to stay up on the latest trends. (Are there ice sculptor trade shows?) This allows you to keep up to date on the direction your industry is heading, and network at the same time. If you have something particularly noteworthy to share, you might wind up being the business other businesses come to for advice.
But remember, if you’re paying attention to your business landscape, you can be sure your competition is as well. There really is no reason you shouldn’t be keeping an ear to the ground. It’s sure to give you the edge needed to stand out and conquer your field.
Crossing the Rubicon
You might be subscribed to all the popular trade magazines. You might be better at ignoring MarTech hysteria than LeBron is at ignoring Cleveland. But there are still only so many hours in the day.
The biggest challenge businesses face in choosing how to use MarTech, is recognizing when you have too much to handle alone.
There will come a point where you’ll have to choose between keeping your icy creations from melting too soon, or devoting increasing amounts of time and resources towards finding, creating and implementing a custom digital marketing strategy.
This is a good problem to have. It’s the sign of a healthy, growing business.
We know: Handing your MarTech over to someone else is a big decision. But if your business refuses to seize the day by asking for help, further growth is just going to get harder and harder.
You don’t want to pick just anybody to run your MarTech strategy. You’ll want someone who knows your industry and your needs – and who’s willing to work with you to meet your goals.
Stealth keeps tabs on a variety of industries; so we’re always in the know on the latest trends. Whether your business is big or small, we know just how to find which MarTech works best for you, and how to help you get the most out of it.
So when you finally decide to cross your Rubicon and claim your business empire, drop us a line, and let us be your legion.
As always, stay tuned for more great tips next time we go Off the Radar.