What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter.
With the looming threat of cord-cutters to the cable industry, gathering and retaining cable subscribers can be a challenge. A challenge worth tackling, however.
No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective.
Linking the ad to the audience is the business of media buying. It’s not something that gets a lot of screen time on Mad Men.
Anyone who runs a small business has probably bought some media at some point. The most common media buy used to be the Yellow Pages. Innovation means that phone directories have moved online, but they are still one of the most basic advertising placements.(more…)