Check out these valuable insights from our intern, Samantha!
There’s a lot one can learn during an internship at Stealth Creative. We like to think the experience is immersive, and truly valuable when it comes to helping the next generation of marketers begin their career. But we realize that there’s a lot we too can learn from enthusiastic grads and newbies to the industry. We want to hear fresh perspectives—and keep a check on ourselves as the world continues to move at a blistering pace around us.
So, we sat down with Samantha Spaulding, (the latest honorary Stealther who’s making big waves in our Joplin office) to hear what she has to say about her experience as a Stealth intern so far.
1. Jumping from school to the agency world, how’s it been so far? What projects have you been working on? What have you enjoyed?
I’ve learned a lot from my work within the agency. The classroom taught me some of the technical knowledge and terms, but it really is a different experience living through it and seeing it all in action in the real world. I help with financial advisor (The Princeton Group), internet provider (Sparklight), and livestock product (US Whip) clients. I’ve enjoyed creating and presenting creative briefs internally to kick off projects for our creative team, and helping with research, building presentation decks and social media tracking.
2. What sparked your interest in advertising?
I’ve known my entire life that I was meant to be in business, but it wasn’t until I was 15 that I fell in love with advertising. I was selected in high school to attend a leadership program where we had three days to create a business. Everyone had to select a role (management, HR, finances, marketing, etc.) I chose marketing because of my history with creating art and interest in designing our company’s logo. This experience taught me many components of marketing–logo designs, social media, advertising, budgets… I loved the mixture, and immediately felt like it was meant for me!
3. Where should we be focusing our efforts as a modern ad agency? Social media? AI?
A combination of both—whatever trends are occurring! AI is a more unexplored field, so I think we should begin to pour our focus into learning the technology and seeing how we can use it in advertising. There may be some risks when it comes to AI, but I still think we can use it to our advantage. With the incredibly fast access to a great amount of knowledge, we can carefully and responsibly use them for research and training.
4. What’s the best kind of ad?
I like seeing small business advertisements. Since they’re typically on a smaller budget, they often must be extra creative to get attention in their niche. Seeing more small online businesses experiment with aesthetics, following TikTok trends or monitoring overall market trends is inspiring—and fun to see when it works!
5. Tell us about your life outside of work.
I like to constantly stay busy! Design was part of my education, and it’s also my side gig. I do glass paintings and digital art and produce prints and stickers for various shows and voice actors. A vacation to me is going to a weekend anime convention and networking with voice actors from big shows with artwork of the characters they voice. I sometimes sell my work online, in stores, and at conventions. I also love fashion, reading, and pretending to be a gym rat.