Can you believe how many changes the social media world has seen lately?
Neither can we. That makes now as good a time as any to fine-tune your social strategy!
Why?
Because social media means more to the brand-consumer relationship than ever before – and there’s always opportunity to strengthen those customer connections.
Social media users are switching between seven social networking platforms, and they’re spending almost 2.5 hours per day on average glued to their profiles. In a shock that comes to no one, younger generations use this medium more than any other.
Time Spent Using Social Media, per Generation
Can you imagine the possibilities for reaching your ideal audience? We can.
Here’s how to become a social media socialite.
#1 Get comfortable with being uncomfortable.
We get it. Change can be hard. Especially when that change means doing things like getting in front of a camera.
But remember: Your customers want to see you. Don’t sweat being filmed. You’ll be talking about what you know best: Your business. And unless you’re doing a live stream, you can hit “Record” as many times as you need before publishing. (That’s what we do!)
#2. Know where your people are
Does your business need to be on every single social media platform? Maybe a long time ago, but not today. Whether you have an established business or are in the middle of building one, you should know who your ideal consumer is. Once you know that, it’s a matter focusing your efforts on where they spend their time.
Don’t know where that is? We do.
#3 Listen to Your Audience
If you’ve never heard of social media analytics, all you need to know is they help you listen to your audience. Most platforms offer their own analytic tools and insights, but you can also use third-party resources depending on your needs.
The best way to understand what resonates with your audience is knowing what makes them engage. For example, examine a post with a lot of comments. What kind of post is it? A conversation starter? Does it show personality?
Take the attributes of successful posts and recreate them. You don’t want to duplicate the exact same post, but consider how you can adapt the voice, message and imagery into your next social gem.
#4 Stop Their Scroll
You have three seconds to gain the interest of a social media user. That’s right: THREE. If you don’t grab attention off the bat, you’ll likely be ignored.
So how can you make sure this doesn’t happen to you? We’re so glad you asked.
Now that you know who your audience is and where they spend their social media time, put yourself in their shoes. If you were them, what would YOU want to see on your feed? Something eye-catching, right?
Right.
Whether it’s educational or entertaining, your content’s first impression can make or break its performance. A good introductory hook does exactly that – it grabs hold and doesn’t let go. And hopefully, it leads them to your profile to become your newest follower.
Let’s Get Social
Whether you’re a social media whiz looking for some inspiration or are just now starting to dabble, Stealth Creative’s team can help. Remember, it’s never too late to get your social strategy on target.
Source: Sprout Social, Hootsuite, Statista and McKinsey
