What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter.
With the looming threat of cord-cutters to the cable industry, gathering and retaining cable subscribers can be a challenge. A challenge worth tackling, however.
My intent is to examine the history of telecommunications marketing in a blog series so we telecom marketers can all have an appreciation of the jobs we have today, and the products and marketing solutions in the fast paced environment we find ourselves. From the day I started in 1978 until today, one thing is certain, and that is change.
Cable started as a technical product that solved a problem for people in places that could not get what was, at that time, a fairly new technology. You might have heard of it, ‘television.’
The cable industry solved a need.
According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015.
As a consumer, I’m probably pretty typical. I’ve kept my cable a long time, but I’m watching fewer of the channels, and realizing that it might be dispensable. Even though broadcast TV has fallen in its ability to generate enormous audiences, it is still the most powerful advertising medium.