You know what they say, an emoji a day keeps the doctor away. Well, there aren’t any emoji prescriptions just yet, but symbols are enhancing written language and becoming an essential part of modern communication.
Words are important, and emojis are just as powerful. If you aren’t using emojis to communicate with your customers, you’re missing out on a free and useful marketing tool. Let’s take a walk down memory lane to a very… emotional time in my personal life.
I was a freshman in high school. I remember staying up late one night thinking about my boyfriend at the time. This was the early 2000s when texting was new and expensive. I typed out three very short but heavy words on my Nokia 3650, “I love you,” and pressed send.
Seventeen years later I still clearly remember that night. I never got a response, and he broke up with me the next day. I wonder if things would have turned out differently if I had switch out the word “love” for “<3” before pressing send.
Today we not only have heart emojis ❤️, we also have a rainbow of colors – 16 to be exact. So how do we use these symbols to benefit our brands and relationships? Like a lot of symbols, emojis pack a lot of feeling into one character. You can use them to express heavy emotions without seeming too needy, aggressive or boy crazy (in my case). They lighten the mood. You can say things you would never be able to express in written words without looking crazy.
Now that we have established just how important emojis are, let’s dive into some best practices and how to use them to elevate your brand’s communication without getting broken up with – or worse, unsubscribed from.
Can Emojis Replace Words?
The short answer: YES! But, emojis are most effective when combined with text. If you can effortlessly replace a word with an emoji for emphasis, your copy will be draw attention, pack an emotional punch and get your message across quickly.
With that being said, you rarely see emojis grouped to create a phrase or an entire sentence. That would be the equivalent of all caps and multiple exclamation points at the end of a written sentence. The sweet spot when it comes to emojis is adding one or two naturally into your copy; don’t go overboard. Less is always more.
Social Media and Emojis
Today you rarely see a social media post that doesn’t include an emoji. The old saying, a picture is worth a thousand words still holds true. Images are a critical part of social media. They delight and entertain your audience while grabbing and (hopefully) keeping their attention. Powerful visuals are a must when it comes to social media, and that includes emojis. These tiny pictures make your message look less cluttered and more fun!
And there is more good news: Emojis cross language barriers because they are international! Who doesn’t understand the basic message behind a smiley face? Your brand can take advantage of this and not only attract millennials but customers and followers from all over the world.
Here are a few rules to remember when it comes to social media and emoji use:
- Keep it simple. If you can’t find an emoji that fits with your message, it’s best not to use one at all. Don’t overthink it, or it won’t feel or read naturally.
- Stay consistent, and add a few emojis in with your brand guidelines. Pick emojis close to your logo colors, and express your brand message. This not only gets you out of the corporate box, it also makes it easier to respond to comments and interact with customers in a playful way still true to your brand.
- Emojis make your content seem more light and fun. They shouldn’t be used when talking about serious topics because people will assume you are making light of the situation and may get offended.
Email and Emojis
Using emojis in email subject lines let you quickly express your message without adding more clutter to your customers’ inboxes.
Many brands are now picking one emoji to include first in every email subject line they send so their customers can quickly identify their emails in the hundreds they receive each day. Certain emojis are becoming a natural extension of many brands. These colorful graphics can help your emails stand out in the sea of unreads.
Here are a few rules to remember when it comes to emails and emoji use:
- Don’t be overdramatic. If you are exaggerating or using emojis as clickbait, your customers will quickly learn to disregard them. Don’t overuse the siren emoji, or people won’t trust that your subject line emojis correlate to the message you’re sending.
- Test compatibility. All emojis aren’t compatible with every major email client. Be sure to check that your emojis are showing up in all mail programs before you send, especially if you are replacing words.
- Gauge audience reaction. Perform a few tests, and see how your audience responds to the addition of emojis in your subject lines. Target audiences respond very differently to emojis. As much as the data points to them improving open rates, they might have an opposite effect and end up in spam if you are trying to reach an older or less social-savvy audience.
Emojis Are Here to Stay
Start adding a few emojis to your social media and email subject lines. Step up your communication game, and use the free tools that are at the tip of your fingers. Emojis allow you to say the things you never thought you could say before while simultaneously seeming more approachable and fun!
Stealth Creative boasts a social media and digital team that’s wired into the internet.
Drop us a line if you need our help…We <3 U!