Video: the media we love to consume. How much do we love it? So much that YouTube reports mobile video consumption rises 100% every year.
Hopefully, your business harnessing the massive influential power of video in your marketing plan.
By 2020, video is predicted to represent over 80% of all Internet traffic, and over 85% for the U.S. Video can help simplify complicated content and address your audience’s pain points.
To have a fully-inclusive marketing plan, you must be utilizing video content – and if you’re not, your competition is already surpassing you.
96% of B2B organizations use video in their marketing campaigns, of which 73% report positive results to their ROI.
Here are 6 major ways to use video to your business’ advantage:
1. Reinforce brand recognition
Video is a great way to show your company’s unique selling point (USP) and allow you to be memorable. Naturally, video is easier when it comes to brand recall; invoking our visual and auditory senses.
To get started with video, consider creating a promotional video to gain brand awareness, without focusing on direct sales. When viewers remember your content, they remember your brand, which can lead to more sales. Keep up with your brand guidelines when creating video or chat with an agency to help create a reference guide.
2. Educate and attract customers
According to a HubSpot survey, 43% of consumers want to see more video content. Give them what they want.
Build trust with your audience through good-quality, engaging video. After all, video is a helpful tool for them. It can influence buying decisions, demonstrate product information and so much more. If your audience enjoys the video ads, this can increase purchase intent by 97% and brand association by 139%.
3. Recruit employees
If you’re looking to show potential employees your work culture, try incorporating video with your hiring process. Get prospects excited by associating a team video with the employment application. This allows you to control the first impression to potential teammates and convey the passion that drives your company.
Put forth the effort to create good video to recruit employees, and a great team will follow. One of the most well-known examples comes from Dropbox.
4. Improve your SEO rankings
Video SEO ensures Google will recognize your video content and display it when keywords are entered as search. Here’s where video is unbeatable once again. Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.
Additionally, compared to written text, video content is easier to measure feedback, including click-through rate or number of times watched. terms. The Holy Grail of successful SEO is to have your content located on first-page results.
5. Attract mobile visitors with less written content
Show, don’t tell. Video content is easy to digest quickly, especially compared to traditional media. It’s been estimated that one minute of video is equal to 1.8 million words. And with more than half of all users accessing the internet from a mobile device, video content is the best way to convey a lot of information on smaller screens.
6. Boost conversions and sales
One of the best ways to raise your conversion rate and improve your bottom line is through video. According to Vidyard’s video benchmark report, 71% of marketers say that video conversion rates consistently outperform other marketing content. Essentially, video works like a blog post you would share.
The difference? Video content is quick, informative and visually entertaining.
Remember, video is only as strong as its final result. Well-produced videos will, of course, collect strong conversions. Consider working with a team to create the best possible video to maximize your returns.
If video sounds perfect for your marketing plan (and it is), but cost is holding you back, fret not.
There are ways to create stellar video content on a budget. The best way to keep costs down is to do most of the prep work early. This includes putting together a storyboard and making any final decisions regarding voice over talent early.
At Stealth Creative, we know the frame can be mightier than the sword. As a full-service advertising agency with an in-house video suite, we can help with any and every facet of video marketing, starting with strategy, all the way to creative execution, distribution and sales monitoring.
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