Wahl spends less on advertising than its competitors, yet still expects to receive robust editorial coverage.
Crazy, right!? Nah. Not when your Account, PR and Media team-trifecta is this passionate about the industry…
What Was Our Approach…
Increasing share of voice in a very noisy, trend-driven industry is hard, even for an American icon.
So, our team wore out their hooves at tradeshows…
Maintained a rigorous press release schedule…
Leveraged healthy relationships with influencers…
And obsessively probed for editorial inroads and submissions to the industry’s top publications.
...And Why?
Because sometimes, it takes good, ole-fashioned connections and persistent networking to stay relevant—even when your customer base is as dedicated as WAHL Pro’s.
RESULTS
Nearly 900% increase
in Wahl Professional story placements since we began actively engaging with the media
79 earned story placements throughout the year
Solidified many new media and trade connections for WAHL
![Wahl professional logo](https://stealthcreative.com/wp-content/uploads/2023/03/wahl-professional-logo.jpg)
Since they invented the first practical electric clipper way back in 1919, WAHL Professional has been “America’s Clipper Company.” And we’re pretty clean-cut about taking charge of their PR and Digital Marketing Efforts. (We never let them fade out, even if the competition gets hairy.)