With help from our PR efforts, the now-100-year-old WAHL PRO was gaining media traction and riding a wave of newfound confidence in the tradeshow space. But they were drastically lacking in the digital realm. You know, the world we live in today.
The Stealth Creative Solution:
Crawl. Walk. RUN!
By geo-targeting tradeshows, our digital team was able to effectively increase web traffic and engagement in order to demonstrate the effectiveness of targeted digital.
WAHL subsequently went from only using targeted-tradeshow efforts, to a monthly featured products campaign.
Our refined strategy for programmatic and paid social ads included:
- Sponsored Instagram Ads
- Sponsored Facebook Ads
- Programmatic Display Ads
- Optimized Placements
RESULTS
6-fold
Increase in web traffic to the campaign’s Senior Clipper product page
1,000%
Increase in sales
revenue for the
Senior Clipper
More than
4,000
Individual uses of the campaign’s dedicated coupon
WAHL expanded
their digital budget
by nearly
40%
Since they invented the first practical electric clipper way back in 1919, WAHL Professional has been “America’s Clipper Company.” And we’re pretty clean-cut about taking charge of their PR and Digital Marketing Efforts. (We never let them fade out, even if the competition gets hairy.)