With help from our PR efforts, the now-100-year-old WAHL PRO was gaining media traction and riding a wave of newfound confidence in the tradeshow space. But they were drastically lacking in the digital realm. You know, the world we live in today.
The Stealth Creative Solution:
Crawl. Walk. RUN!
By geo-targeting tradeshows, our digital team was able to effectively increase web traffic and engagement in order to demonstrate the effectiveness of targeted digital.
WAHL subsequently went from only using targeted-tradeshow efforts, to a monthly featured products campaign.
Our refined strategy for programmatic and paid social ads included:
- Sponsored Instagram Ads
- Sponsored Facebook Ads
- Programmatic Display Ads
- Optimized Placements
Increase in web traffic to the campaign’s Senior Clipper product page
Increase in sales
revenue for the
Individual uses of the campaign’s dedicated coupon
their digital budget
Since they invented the first practical electric clipper way back in 1919, WAHL Professional has been “America’s Clipper Company.” And we’re pretty clean-cut about taking charge of their PR and Digital Marketing Efforts. (We never let them fade out, even if the competition gets hairy.)