The “I Can” Campaign was a successful external facing creative campaign. Stealth helped leverage the enthusiasm for the campaign within internal messaging for Knology employees.
What Was Our Approach…
We created “I Can” statements to be employee-centric with messaging like, “I Can Do My Best” and “I Can Listen” as both a related statement and a reminder of how to personally connect with their customers. The name of this program was “CARE” or “Customer Attention Retention Everyday” which also served a reminder of that customer service goal.
...And Why?
- Leveraging the existing “I Can” campaign that employees were already excited about was a seamless way to connect an internal marketing initiative
- The acronym CARE was easy for employees to remember and reinforce their customer service goals
- Break room posters, flyers, table tents & internal emails all supported the CARE program
RESULTS
Throughout this campaign employees embraced the mantra of :
“CARE” and “I Can”
even making their own statements on everything from cakes to snow angels.
Knology is a telecommunications provider with a footprint in North Dakota and the Southeastern US. In 2012 they merged into WOW! Communications.