Sales Associates are some of Weekends Only’s most influential brand ambassadors, as they are the frontline of customer and product interaction. Stealth was tasked with attracting quality candidates to run the floor as Weekends Only’s business continued to grow.
What Was Our Approach...
We developed a new employment branding campaign centered around Weekends Only’s core values and culture. We wanted to filter in prospects motivated by a passion for customer service and a desire to be a part of a disruptive, growing company.
...And Why?
Because we wanted to get candidates excited about the Weekends Only brand, mission and team culture from the get-go (rather than prospects just looking for a paying gig.)
Our recruitment messaging reflected the enthusiastic, witty voice of the Weekends Only brand, grabbing attention using: Brochures, print ads, e-blasts, billboards, referral flyers, store recruitment branding kits and job fair booth branding kits.
RESULTS
Strong year-over-yeargrowth layout,
and in the key demos that were identified
in our initial research.
Exponential growthin e-commerce
as they we have continued to drive traffic through digital.
Strong branding in your recruitment materials can make all the difference in finding the right people—and Stealth Intrinsic can help with that! Contact us now.
Weekends Only is a furniture retailer with six stores in St, Louis and two in Indianapolis. With their unique business model of only being open on weekends, they are able to offer a wide selection of furniture styles while passing their own big-time savings on to customers.