As we often say at Stealth Creative: Your website IS your brand; it acts as a virtual gateway for customers to discover and engage with your products or services.
So, as long as your website leaves a good first impression, you’re all set. Right?
Turns out, it’s not that simple. Because not all websites are created equal. To ensure your online platform effectively represents your business and reaches your target audience, it’s vital to invest in a website that’s built to best-practice specifications.
Let’s explore the key steps involved in creating a website that not only looks great but serves you exactly how it should.
The first step for developing your website is building a solid foundation. Wireframes and a site map serve as the blueprint for your website, outlining its structure, navigation and key functionalities. At Stealth, we understand how crucial it is to work closely with clients at this stage to ensure we have clear understanding of YOUR business goals, target audience and desired user experience.
Once the wireframes and site map are approved, the design phase begins. Aesthetics play a key role in engaging your website visitors. This is where you get to meet our design team! They love to collaborate with clients, helping to spin their visions into a appealing and cohesive experiences. Logos, color schemes, brand guidelines and any specific design elements that reflect your brand’s personality are developed (or incorporated if already existing). This collaborative process will help create a website design that not only looks stunning but also reinforces your brand’s message and values.
After finalizing the design, the development phase takes center stage. Stealth’s skilled developers will transform the approved design into a functional website, employing best practices for coding, responsiveness and usability. And since more than half of overall web traffic comes from mobile devices, we take a mobile-first approach to design and development. This phase may involve content creation, integration of e-commerce functionalities and customization based on your needs.
Throughout this process, we prioritize regular communication with you, so you can provide timely feedback and we can agilely address you concerns or modifications. Once the website is thoroughly tested and refined, it’s time for the highly anticipated launch.
Your newly built website is ready to be unveiled to the world, but its success relies on driving traffic and attracting visitors. Incorporating search marketing strategies is the key to improving your website’s visibility in search engine results.
This is where Stealth’s digital marketing experts work to ensure SEO elements, such as keyword optimization, meta tags and proper site structure, are in place. Depending on your business’s needs, our content team can also help to create engaging and shareable content to attract organic traffic and explore paid advertising options to amplify your website’s reach.
Investing in a well-built website is an investment in your business’s success!
By partnering with an experienced agency like Stealth Creative, you can be confident that best-practice specifications are followed, and you can ensure your website is optimized for performance, user experience and search engine visibility.
Check out our Web Services page to get a sense of what we can do. Then, drop us a line when you’re ready to start your website build. We can’t wait to be your guide!
Jack Eschmann is a Senior Copywriter who has worked on both the account service and creative sides of the advertising business. He enjoys crafting messages that are strategically sound, action driving and true-to-brand for each client he serves. He is also a leading member of Stealth’s content team, is an avid musician and production nerd—and can often be found laying down voiceovers in the agency’s production studio.
Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.”
It’s the cornerstone of any brand’s identity. Yes, even yours.
And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle. (more…)