“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.”
Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.”
It’s the cornerstone of any brand’s identity. Yes, even yours.
And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle. (more…)
Your website needs work. There. We said it. Somebody had to. But here’s the thing: So does every website. Here are 6 Signs You Need to Redo Your Website.
Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you.
(more…)I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used.
This same idea applies to terms such as CSS, JavaScript, SEO (search engine optimization), SEM (search engine marketing), CMS (content management system), social seeding and Google Analytics. As the call for digital marketing services becomes more prevalent, the ability to have a knowledgeable conversation with a client about digital marketing tactics is in higher demand.