“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.”

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Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.”

It’s the cornerstone of any brand’s identity. Yes, even yours.

And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle. (more…)