The New York Times CEO Mark Thompson made a shocking announcement this past February: In the face of economic adversity, the print edition of The New York Times, one of the nation’s most widely circulated newspapers, may cease to be.

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Now that we’ve covered your perspective on fatigue with your own brand and materials, it’s time to dive into the mind of your customer.

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Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency.

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“Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else.” ~ Les Brown

You might be asking yourself, who is Les Brown? He is a successful motivational speaker, former Ohio politician, best-selling author, popular radio personality, former TV host, and was briefly married to Gladys Knight. Talk about a list of achievements. I love this quote because it encourages readers to accept responsibility for their own life, and to recognize that it is you who gets you where you want to go, no one else.

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