Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you.
(more…)The way I learned PR (the way it was taught to me) is to think like an editor. This ‘hack’ may seem pretty easy, and it is. You just need to start getting creative – in your writing.
The PR practice starts with writing. The more you write, create, edit and submit content (in the form of press releases, for example), the more confident you’ll be in navigating the public relations process! Master the writing and you’ll be amazed at how quickly things will happen. You’ll move to sharing and often getting your news in front of a busy editor client – nailing an interview!
While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs.”
The traditional way involved a sizable company submitting a perfectly crafted release into the hands of editors who may or may not decide to run it in whatever newspaper space was available. Even when it was accepted, the results (which often couldn’t be tracked) usually didn’t outweigh the cost.
Mercifully, the times have changed and small-and-medium sized businesses can reap the reward of the shifting digital landscape.