There are two phrases we hear around this time: “April showers bring May flowers” and “Spring Cleaning.”

No surprise, because according to Statista, 78% of us do some kind of spring cleaning every year. But that doesn’t just have to mean purging your closet or scrubbing baseboards. Today, we’re giving you some tips on how you can spring clean your marketing strategy.

#1 Declutter Your Assets

While there are assets that you should keep handy – logo files, for example – there are plenty that could likely move to an archive. For instance, creative or copy files that have already been produced can be moved to a server or hard drive. This way, you can still access them, but they won’t be taking up precious desktop space. Decluttering gives you a chance to take inventory of what you have in your library – while also allowing for inspiration when it’s time to freshen up those assets!

#2. Ensure You’re on Target

If it’s been a while since you’ve examined your target audience and messaging, now is the perfect time to look “under the hood” of your marketing strategy!


Ask yourself these questions:

  • Who is my ideal audience? Why?
  • Where can they be found?
  • How has my audience grown, changed or shifted in behavior?
  • Most importantly, where can they be found?

Because if you aren’t where your target audience is, you need to think about how to get there.

#3 Inventory Your Strengths

While you might keep some marketing in-house, consider if letting a trusted partner help expand your team’s capacity makes sense. Picture this: You no longer expend energy improving your social strategy or media placement. Instead, you get to do what you do best: run your business!

While we can’t help you organize your life, we can help you organize your marketing strategy. If you’re looking for a partner who wants you to succeed as much as you do, we’re here to help.

Connect with us today and let’s roll up our sleeves!

Picture of Kirsten Hackett

Kirsten Hackett

Kirsten Hackett specializes in social media marketing and loves to focus on building social communities for our clients. She has a bachelor’s degree in marketing and an MBA with a marketing specialty. When she’s not working, she’s likely hanging out with her family, baking or crocheting.

I call myself a Controller, not a CFO and not a money man. My kids think this fits me perfectly at work since they call me a control freak. To them, a Controller is a control freak.

Some of my skills are transferable to the homestead. At home, I try to control the rising tide of shoes, clothes, dishes and other items randomly left around the house. Here at work, I try to keep order in the operation of the business. I help control the resources.

 Stealth Creative and ‘professional development’ have a pretty serious friendship going on. 

Where are your resources? Where are your assets? At our agency, our people are our greatest asset.

Some assets you build; some you buy. We prefer to build and invest in our people.
One way we do this is through professional development. How do we justify spending money for these conferences, seminars and symposiums, etc….

It’s good for the employee

Retention

Happy employees tend to stick around and are more productive. Employees want to learn, they want to become great at what they do. We want to build a loyal, talented workforce.

Mental Health

You might lose your job, but you can’t take away what you’ve learned. Increasing your expertise in your field of work is a great mental health booster. Experiencing the latest trends and innovations builds confidence and character.

Employee Wellness

Who doesn’t enjoy a change of scenery? Change is a good thing. It’s just another excellent reason to get out of the office. Visiting a new city means encountering new things, people, food and ideas. Why wouldn’t this be healthy?

It’s good for our business model

Applying what we learn has improved productivity, communication and other efficiencies. Implementing the morning stand up ‘hit-list’ meeting is one example that has helped make a difference in the operation of the agency.

Meeting with other like-minded professionals, exchanging ideas and processes is an opportunity, which is hard to duplicate in the workplace.

It's good for networking opportunities

We have actually picked up significant new business by attending personal business development conferences. New business development has become part of attending any professional development opportunity.

We have also identified and executed partnerships with vendors and clients. This would not have been possible if we had not decided to participate.

If an employee takes away one useable piece of information, then the time away from work attending a professional development opportunity is worth the investment of time and money.

Focus less on the cost and more on the benefit.

You can’t always attach a dollar value to the investment in an employee. A company can intentionally build and nurture its resources or they can ignore them.

We have chosen to invest in our team, a team which grows through learning.