Back in the mid-1990s, very few companies had websites, let alone those that could be considered “decent.” Even though consumer-geared web browsers had hit the market three years prior, and IE 1.0 was approaching its first birthday, most CEOs were still wondering what the Internet was and if they really needed “to be on it.”
I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used.
I love movies. As a self-styled “cinemaniac,” I tend to see the world in a different way. For me, Steve Martin summed it up all so nicely in Grand Canyon when he said to Kevin Kline:
“All of life’s riddles are answered in the movies.”
This blog will offer that same thought pattern:
All of advertising’s riddles are answered in movie quotes.
In my experience as a PPC analyst, mentioning the words “display” and “content network” often induce (many times humorous) looks of cringe or disgust on the face of clients who have yet to try it. For those that don’t know better, “Hogwash,” “Bunkum” or some other underused, but equally charming, synonym escapes from their lips.
Why is display advertising derided and chastised so?