You may think that grades don’t matter once you are out of school, but this is not true. Recently, Stealth had a 60-day client review with an esteemed client, and scored high marks (yes, they actually graded us). This post is our way of putting our report card on a metaphorical refrigerator. We are tickled pink and can’t wait to see what the future holds and how we can help our clients evolve.
There are many new and innovative ideas for business that advertising agencies will take advantage of in the new year.
But with technology dissemination and knowledge sharing occurring at ever-increasing speeds, like the examples above, it’s easy for agencies to forget they (hopefully) already possess a proven, timeless technology at their disposal: genuine interest in their clients’ success.
The warm, caring approach is the antithesis of dealing with a grumpy client who barely makes eye contact with you, while acting like they would rather be anywhere else at that moment. While it may seem old-fashioned, cheerfully greeting your clients with a big smile on your face and showing a sincere desire to help them achieve their marketing goals is the easiest way to overcome these kinds of interactions.
The above statement may seem a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines a bright light on the message that a company or organization wants to communicate. It gets heard.
The goal is for the right message to be heard – by the right people, at the right time, for the right reasons.
Stealth was created with a deep-seated belief to communicate the message of others with skill and excellence. To do this, we believe that total focus needs to be placed upon our client’s message – not ours. Subtle perhaps, but essential in our view.
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