What The Next Wave of Investors Wants From Their of Financial Advisor

Money. Youth. Room for growth.

HENRYs (High Earners, Not Rich Yet) have all the traits financial advisors drool over except one: A willingness to have their investments managed by a professional.

How do we know? Research shows that while 25% of US households are HENRYs, only 30% of this group has a financial advisor.

Why?

  • Because they shun the “old-fashioned” way of investing.
  • Because their earnings go towards living expenses instead of going into building wealth.
  • Because they lack financial literacy, even though they’re highly educated.

HENRY’s skepticism can be difficult to overcome, but their wealth building potential is more than worth it.

At Stealth, we’ve helped financial advisors all over the country make headway with this type of highly-coveted client.

This is what we’ve learned about making HENRYs more receptive to your services.

They Want Validation

What do pensions, 7%+ APY savings accounts and CDs with ROI better than inflation have in common?

They’re financial tools older generations enjoyed that are no longer available to HENRYs. For them, their reservations about so-called “traditional” investments are well deserved when they think about retiring or their big picture financial future.

Here’s how to climb their mountain of misgivings: Embrace it.

Make empathy part of your mission statement or value proposition. State definitively you are on their side, ready to help them overcome runaway inflation and the rising cost of just about everything so they can live their best life.

Your validation can go a long way in getting on their side.

They Want To Do Good

For some investors, ROI trumps everything—even if it means investing in… less than wholesome companies.

That’s not the case with HENRYs. In fact, all things being equal, they’d prefer to put their money toward societal good.

0%

of millennials are interested in socially responsible investing

0%

of Gen X-ers believe investment funds should consider sustainability factors

0%

of Gen-Zers believe companies should address social and environmental issues

Announcing your support of investing in companies with high ESG scores or authentic brands committed to doing good globally can add some soul to your professional persona.

They Want Real Time Connections

When there’s a real market happening (e.g. circuit breakers in March 2020) or an event that might happen (e.g. news of a potential rate hike), people storm the internet in droves to communicate.

You should be there, joining the conversation.

% OF PEOPLE WHO VISIT SOCIAL MEDIA FOR INVESTING INFORMATION

Youtube
0%
TikTok
0%
Instagram
0%
Twitter
0%
Facebook
Groups
0%
Reddit
0%

Now, we know your content might need to be approved and that posting unfiltered, heat-of-the-moment commentary might be taken the wrong way.

What you should do is have pre-approved comments, statements or facts to use in reply to ongoing threads or conversations to help build your online persona.

You can also film something in advance and invite viewers or followers to call your office to schedule a 1:1 investing session.

The key here is to make interactions as two-sided, conversational and immediate as often as you can. Case in point: more than 50% of respondents to a recent Financial Planning survey said they would prefer to be texted reminders, as opposed to 35% who prefer to be emailed!

What should you be saying to HENRYs as part of your overall content strategy? Contact us and we can help.

Sources:
https://www.cityam.com/gen-xers-care-more-about-sustainability-than-millennials/

https://www.morganstanley.com/access/why-millennial-investors-are-different

https://www.prnewswire.com/news-releases/nearly-60-of-young-investors-are-collaborating-thanks-to-technology-often-turning-to-social-media-for-advice-301232694.html

Don’t Just Intern.

Launch Your Career.

At Stealth, we believe an internship
should be more than JUST an internship.

It should be more than just an educational requirement, more than just “paying your dues.” An internship should be the start of a successful future in the marketing and advertising world for you. And we want to give you that start.

Are you ready?

Need an Internship? Great!

WE NEED HELP.

We’re a growing agency seeking fresh perspectives and hungry minds in the following areas:

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Art Direction

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Social

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Copywriting

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Media

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Account Management

If you’re looking for an engaging internship that will help you build your professional and strategic skills in your area of specialty (and beyond), Stealth is your place.

  • You will not be sitting around, drooling.
  • You will get real work experience.
  • You will learn what it takes to succeed in the advertising field.
  • You will have fun! (And, in most cases, receive compensation.)

Get Ready to Get Down to Business.

Because this is no blow-off class. Here, you’re going to be put to work. Not only do we benefit as an agency from your help, but this magical thing happens to us when we teach you: we learn too! We understand the future is in your hands—and we want you to learn from the best (that’s us).

Take it from some past interns:

“When I started my internship, I learned that it was just as much to benefit me as it was to benefit Stealth. Everyone was more than happy to teach me new skills and best practices that I wasn’t getting out of traditional art schooling.”
Brittany, Senior Art Director
Brittany, Senior Art Director
“You’re definitely not going to run and get coffee for anyone, rest assured! I quickly gained experience working with the creative team here on real client work. They wanted me to learn, grow and succeed—and I have!”
Julliette, Associate Art Director
Julliette, Associate Art Director
“I’m always excited to meet interns because, just like being a musician, when you jam with new people, cool new ideas start to come out of you. I love finding creative partners in interns—and I appreciate those at Stealth who took me under their wing when I was an intern!”
Jack, Senior Copywriter
Jack, Senior Copywriter
“The fact is, I started as an intern at an agency years ago, and to this day I’m close with my former boss who gave me that first break. That’s why (I’m/we’re) excited to give newcomers to the business an opportunity to build real skills, and ultimately, launch successful careers.”
Dan, President/Owner
Dan, President/Owner

Ready to Develop Your Inner Greatness?

Apply for a Stealth Internship today! We look forward to getting to know you.

Meet Lisa Smith, Stealth’s Media Director, pictured here with her family: Colette, Nate and Matt. Let’s see how she answered seven crazy questions! How would you answer them?

1) Are you spontaneous or a planner?  

At work definitely a planner; outside work more spontaneous.

2) If you could go on tour with any band or artist, who would it be and why?

Carrie Underwood. Our kids could hang out together.

3) If you could own any priceless object in the world, what would it be? 

My daughter would probably be mad at me if I didn’t say a priceless tiara.

4) If you had three minutes to sell a brick, how would you pitch it? Go!

It’s sturdy. It’s reliable, and it’s a necessary foundation of any project…without it there is no project.

5) If you had to describe your life as a condiment, what would it be and why?

I guess ketchup. You need ketchup at…parties, sporting events, dinners, etc.

6) If your childhood had a smell, what would it be and why? 

I always loved grilled cheese (still do); so the smell of toasted bread.

7) If you could invite only three people (alive or dead) to a dinner party, who would you invite and why? 

My father passed away many years ago; so I would love to share a dinner with him and my two children.

Thanks, Lisa! We appreciate you answering our seven off-the-wall questions to get to know you a bit better! 

As always stay tuned until the next time we go Off the Radar.

Meet Stealth’s Digital Strategy Director, Charles (aka Charlie) Kolsky. Let’s see how he answered seven more questions that make you think! How would you answer them?

1) When was the last time you used crayons?   

It appears it was ‘today!’

Stealth_Blog–Charlie

2) If you could own any priceless object in the world, what would it be – and why? 

Good health. I have watched loved ones lose their good health, and it has taught me that good health is priceless and cannot be bought at any price.

3) If you had to eat one type of food for the rest of your life, what would it be – and why? 

Fruit. I could eat berries, bananas, grapes, melons at every meal. And, throw in a chocolate chip cookie, and I’m all set!

4) Name a song you secretly love, but wouldn't want others to know that?

Those Were the Days by Mary Hopkin. My grandmother bought me the single. It was the first single I ever owned. I think she bought it for me because she liked the song.

5) What bit of trivia do you know that is interesting but also useless?

I now know one of our key client’s sales and promotion period dates.

6) What artist or band do you always recommend when someone asks for a music recommendation?

Bruce Springsteen!

7) What's your biggest goal here at Stealth? 

My goal is to build out our digital business so when we meet with clients, we’ll start to hear: “Wow, we’d like you to handle our digital marketing.” I am confident we can make that happen for our clients, which will help grow our revenue – and help their marketing and sales efforts as well. On the top of the white board in every one of my offices it always said: Grow revenue – whether that be print or digital.

Thanks, Charlie! We appreciate you answering our crazy questions to get to know you a bit better! 

As always stay tuned until the next time we go Off the Radar.

As Stealth’s Administrative Assistant, Rachel Vassalli keeps the wheels on the track and rolling smoothly! Let’s see how she answered these wacky seven questions. And then why not take a shot at answering them yourself!

1) What TV show character would it be the most fun to change places with for a week – and why?   

This is a super hard question! I finally settled on this switching with a host of any of those beach shows like you see on HGTV or the Travel Channel. That would be fun to travel, visit local restaurants or hotels, and get paid to vacation!

2) If magic were real, what spell would you try to learn first – and why? 

I would love to learn a spell that could take something off the page of a magazine, such as an outfit in a fashion magazine, and make it appear in my closet.

3) What artist or band do you always recommend when someone asks for a music recommendation? 

Kaskade has a good vibe; it can be more like pop or chill background music. It’s not just electronic; there are some lyrics.

4) What outdoor activity haven’t you tried, but would like to – and why? 

Gardening. There’s a science to it, and it’s nice to have vegetables you know where they came from and be self-sufficient. Or flower gardening. Bouquets of fresh flowers from your backyard – that would be lovely.

5) What app can you not believe someone hasn’t made yet – and why?

Only if I get a piece of the pie if my idea happens. This is a hard one; I feel like there’s an app for everything already

6) As a child, what did you think would be awesome about being an adult, but isn’t as awesome as you thought it would be – and why?  

Living on your own! There’s way more you have to take care of: Bills, groceries, laundry, waking up on your own, the list could continue, always having your keys…

7) What bit of trivia do you know that is very interesting but also very useless?

What kind of cheese isn’t yours? Nacho cheese! I know it’s a joke, but that was the first thing that came to mind. It really depends on what the topic of conversation is. I think that I have a little something for anything.

So…how did you fair? Would you have answered the same way? Did you find out more about Rachel – and yourself? We, on the social team, always learn much more about our coworkers and ourselves as we set up these seven crazy question posts.

As always stay tuned until the next time we go Off the Radar.

Meet Kirstie Smith, Stealth’s Media Buyer, pictured here with her husband Steve – although Kirstie says he’d probably say he was her ‘handler.’ She graciously agreed to tackle seven intriguing questions to help us get to know her a little better. Would you have answered these questions the same way?

1) If your life were a book, what would be its title – and why? 

The Mysteries and Wrong Turns of a Dancer Who Never Made it to the Guggenheim: Two Loves Too Far. I think it speaks for itself.   

2) Among your friends or family, what are you famous for – and why? 

Whatever it is, it’s probably music related. Either my knowledge of a song or love of a band (Fleetwood Mac is my known drug of choice) or my ability to hear a song and immediately identify a movie and scene it can be found in. 

3) What are some of your personal “rules” that you never break? 

I never litter, and I take my cart back! I make my bed as soon as I get up every day. Does that count? (Yes it does, Kirstie! ~Stealth)

4) If you had to change your name, what would you change it to – and why? 

I actually did do that. When I was little and first learning how to say my name, apparently I overhead a man on TV talking about a guarantee. My maiden name is Geurin, and so for a long time, I introduced myself as Kirstie Leigh Guarantee. Has a nice ring to it, don’t you think?

5) What personality trait do you value most and which do you dislike the most – and why? 

I appreciate graciousness, forgiveness and a sense of humor! I enjoy people who are appreciative of and giving to others. Not giving in a sense of: “Here, have this thing,” but more so giving of themselves; their time, their understanding and again their humor. I’m sure I’m not alone in saying narcissism and greed are the personality traits I find most repellent, no matter how far in life those characteristics seem to take some.  

6) What weird food combinations do you really enjoy?  

I like crunchy peanut butter on my pancakes. 

7) If you could choose only one song to play every time you walked into a room for the rest of your life, what would it be? 

Ah, the music question. First of all, even if it were my favorite song, hearing it every time I walked into a room would soon make it hard to listen to. Honestly, just a nice harpsichord intro please.

And there you have it! Another seven crazy questions answered. Thanks, Kirstie!

As always stay tuned until the next time we go Off the Radar.

We hope you’re enjoying getting to know our new Stealth family in Joplin, MO, as much as we are! This week we asked one of our graphic designers, Brianna Maxwell, to share her answers to these seven wacky questions:

1) What fictional movie character would you like to be best friends with?

Felicity Smoak from the TV show Arrow. She’s a literal genius with amazing computer and hacking skills, is super sweet and a loyal friend, is really funny and babbles hilarious innuendos, is a very snappy dresser and has an ‘in’ with the Green Arrow!

2) Are you spontaneous or a planner?

It depends…I enjoy planning fun things and the anticipation of looking forward to them, but often times things fall into place better when you are spontaneous!

3) What one thing can you not live without?

Chapstick!

4) If you could have any artist paint your portrait, who would it be? 

My gramma. (I miss her dearly.)

5) What reality TV show would you choose to be stuck in?

I am so anti-reality shows; I don’t even know one to pick. Does the Amazing Race count? (Yep, it counts! ~Stealth)

6) If you could have a never-ending candle that smelled like anything you wanted, what fragrance would it be?

Lilacs, fresh in the springtime with the smell of a little bit of breeze off the lake mixed in.

7) What is something horrible that everyone should try at least once? 

Changing a really dirty diaper …it makes you appreciate your mom – and all the other great ones you know! Ha!

Oh, by the way, did we mention Bri is also a mom to triplets? Yep! Check them out on their family vacation to Colorado last summer.

 

Stay tuned until next time when we ask seven other questions to yet another member of the Stealth team.

Our quest to get to know our newest Stealth family members in Joplin, MO, continues with seven questions for Tim Howard, one of our graphic designers. Let’s see how he answers these crazy questions: 

1) Who’s a historical figure you'd like to have a drink with?

Billy the Kid

2) What’s your astrological sign, and do you believe it fits you?

Sagittarius: I couldn’t even tell you what the characteristics of a Sagittarius are; so we can leave that one up for discussion.

3) What makes you laugh no matter what?

Fainting goats. I’ve never seen one in person, but the videos I’ve seen always make me laugh.  

4) What’s the best way to deal with stress?

Get on my motorcycle and ride. Even without a destination, the fresh air and open road just relax me. 

5) What is one goal you hope to achieve in your lifetime?

To grow old (and happy) with my wife. 

6) If you could go on tour with any band or artist who would it be?

Brad Paisley. Because then I could ride on the bus with him and Peyton Manning, and write those cool Nationwide Insurance jingles.

7) What motivates you in life?

My family. Like most people, I want my kids to have “more” than I had growing up. Not necessarily “more” possessions, but more friends, success, happiness and life experiences. I want to be there for them when things are good, but even more so when things are not.

Stay tuned until next time when we quiz yet another member of the Stealth team

Meet Cameo Harrington, one of our Senior Account Executives in Stealth’s Joplin, MO, office. We asked her to answer seven crazy questions completely unrelated to work to get to know her better. Let’s see how she answered.

1) What’s the farthest you’ve ever been from home?

Jamaica – on a cruise with my sister for my 30th birthday. One of my best travel memories ever!

2) What's your favorite comfort drink?

  • 5 a.m. to 6 p.m. = Diet Dr. Pepper
  • 6 p.m. on….Moscato!

3) What are some small things that make your day better?

  • Puppy kisses from my dogs.
  • Texting with my nephews. (They are 6 and 8; so they send VERY random texts!)
  • Getting into my car on a beautiful sun-shiny day, windows down, fun music blaring on the stereo, driving faster than I should. ☀️
  • The smell of fresh-cut grass.

4) What's the most annoying habit people have?

When people walk up to a cash register while talking on their phone! As someone who has worked retail for way longer than I care to admit, I find it SO rude when someone just ignores the person ringing up their purchase. Put down the phone, be friendly, pay attention to what is going on around you; it will only take a few minutes!   

5) If all jobs had the same pay and hours, what job would you like to have?

Could I get paid to just play with puppies all day?!? If so, totally that!

If not, I’ve always thought it would be fun to go back to school, and learn to be a hair stylist…it would be a great way to justify my ever-changing hair color!   

6) What's the strangest thing you've come across?

I’ve lived in Joplin since I was 5 years old. Following the May 22, 2011, tornado that destroyed a large portion of the city, you could drive down familiar streets and not have any idea where you were. I remember sitting at an intersection (that I had driven through almost every day of my driving career) and not being able to tell what street I was on because all the landmarks were gone. It was the strangest combination of feeling familiar…but looking totally wrong.

7) What are you absolutely determined to do?

Be as involved in my nephews’ lives as humanly possible. With no kids of my own, my sister has been very good to let me be a huge part of their lives, and I am forever grateful for that. They are my world!   

Thanks for taking the time to get to know Cameo better.

We took some time out to chat with Jack Eschmann, Account Coordinator extraordinaire, and ask him seven random questions. Let’s see how he answered:

1) If you didn’t have to sleep, what would you do with the extra time?

Write more songs, work on my storytelling and spend time with my nocturnal wife.

2) What fictional place would you most like to go?

The peaceful future universe from the end of Bill and Ted’s Excellent Adventure.

3) When was the last time you climbed a tree?

Just over a year ago, when posing for engagement photos (key word: posing). 

4) If you could turn any activity into an Olympic sport, which would give you the best chance to win a medal?

Model railroading.

5) What would be your first question after waking up from being cryogenically frozen for 100 years?

“Do people still do guitar solos?”

6) Who’s your go-to band or artist when you can’t decide on something to listen to?

This week: Joe Walsh. Next week: Who knows?

7) What TV channel doesn’t exist but really should?

MTV.

How about you? How would you answer those questions?

We took a few minutes from the chaotic schedule Dan O’Saben, our Executive Creative Director, to ask him some of life’s most important questions.

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