As the US literally blossoms back to life around us, leisure travel is quickly picking up steam. With each passing day, more and more people are planning road trips, weekend getaways, even full-on vacations. In fact, 56% of Americans expect to travel for leisure this year.*
Considering the year we just had, that’s huge.
And if you’re a member of a Convention and Visitors Bureau hoping to attract visitors to your community, Stealth has one simple message for you:
Start advertising. Now!
This is a fresh opportunity for your community to shine as an attractive destination. An opportunity to be top-of-mind as tourists reemerge. The easiest, most effective way to do this is through digital advertising (which happens to be one of our strengths).
Travel on Their Minds: The State of The States
In a previous blog, Heads in Beds: The Stealth Way, we outlined the general, day-to-day challenges convention and visitors bureaus face. That was, of course, before a global pandemic rocked the tourism industry worldwide. Since then, many CVBs have had to be creative about what attractions they promoted amid shutdowns (if promoting anything at all).
But as 2021 roars back to life, there are undeniable factors driving the resurgence of domestic tourism…
- Americans are so ready to travel. Many people have been stuck at home for a year. Families are ready to get the kids out and engaged with the world again. Consumer confidence is steadily rising, as more and more folks are getting protected by the vaccine.** The American road trip is alive and well!
- Americans have spending money. Financially, American households stayed relatively strong during the pandemic.† Thanks to stimulus packages, historically low borrowing rates and the propensity for Americans to pay down debt and start saving during times of social distancing, CVBs now have a critical opportunity to cash in as spending increases once again.
- Americans still want to support local. While Stealth can help you get in front of audiences across the nation, it’s important to keep in mind that some of your community’s best opportunities for support may not need to come from hundreds of miles away. While local businesses were undoubtedly hit hard in 2020, over 82 percent of consumers say they’d spend more to support state and local businesses after the pandemic.†† This sentiment is great news for your small boutiques and quaint brunch spots. Let’s remind the folks nearby
Be Where the People are Looking with Stealth Digital
So, it’s clear that the world is opening back up, and that you should be advertising to take advantage of it. (Like, yesterday!)
Now is the time to spotlight what’s special about your community—whether it’s indoor or outdoor-based! Get some traffic back through your museums, shops, restaurants and parks.
In addition to the full range of traditional advertising tactics we offer, Stealth will work with you to reach a larger audience with tactics like paid search, social media, content marketing and reviews when the user shows interest in travel.
If your community has an attractive mix of activities or destinations to offer—and you’re able to get in front of would-be visitors while in the planning stage—you’ll be in their consideration set for sure.
It’s time to get the word out. Let us help!
Joplin CVB Campaign Results
Not Just Your Vendor. Your Partner.
Whether you are a smaller community CVB with a team of five or less, or a big town with a fully functioning marketing department, Stealth Digital will integrate with you seamlessly to help you define and achieve your marketing goals.
We pride ourselves on our ability to be an extension of your existing marketing team, not a replacement.
We have experience working with local CVBs. We’re familiar with your pain points. We know how to address your concerns.
We are motivated to help America’s communities get back to business and we can help yours reach a larger, more optimized audience than ever.
References:
* https://www.travelagentcentral.com/hotels/stats-56-expect-to-travel-for-leisure-2021#:~:text=Compared%20to%20last%20year%2C%2036,and%20third%20quarter%20of%202021.
** https://usafacts.org/visualizations/covid-vaccine-tracker-states/
† https://www.bloomberg.com/news/articles/2020-11-16/the-american-consumer-is-flush-with-cash-after-paying-down-debt
†† https://mint.intuit.com/blog/money-etiquette/buying-local-statistics-survey/
