Skip to content Skip to footer

Getting Employees On Board with the New RCN Brand

RCN provides high-speed internet, digital cable TV and home phone service plans in the New York City,

Boston, Chicago, Washington D.C., and Philadelphia markets. RCN isdedicated to innovation – offering fast internet backed by 100% U.S. based customer support.

What Problem Were We Trying to Solve?

RCN was embarking on a major brand refresh, in order to improve rapport with their customer base and attract new sign-ups. With the logo, brand colors, brand platform and brand messaging all changing, the rebrand’s success first hinged upon the support and buy-in from RCN’s own employees.

RCN Customer Pledge

What Was Our Approach?

Stealth developed a personalized letter that was sent to every employee from the RCN President. It also included a DVD of new brand TV spots, along with a booklet highlighting the new RCN brand platform.

RCN Digital Branding On Ipad

…And Why?

Change in any organization can be scary. By sharing the strategy for the rebrand with employees in advance of going to market, they would understand the reasons for the changes, and in turn, support the rebrand.

RCN Branding Material

Results

Employee morale soared, which helped ensure the rebrand was a huge turning point for RCN in terms of sales and fresh perception of the company from the customer’s point of view.

Rebranding? Need help educating your employees about new initiatives or messaging? Stealth has lots of experience to share with you! Let’s get in touch today!

You May Also Like:

Joplin MO, Office

1027 S. Main Street
Ste 501
Joplin, MO 64801
417.626.0101

Saint Louis HQ

1617 Locust St.
Saint Louis, MO 63103
314.480.3606​

Stealth Creative Office Map St. Louis and Joplin Locations

Saint Louis HQ

1617 Locust St.
Saint Louis, MO 63103
314.480.3606​

Joplin MO, Office

1027 S. Main Street, Ste 501
Joplin, MO 64801
417.626.0101