Website Redesign + Better Branding Representation
CTV BEAM (Cable TV of East Alabama, recently rebranded to BEAM— “Bringing East Alabama More”) is a long-standing telecom client of Stealth’s. BEAM is a veteran-owned and highly community-oriented company, dedicated to giving back to their region contributing to many local organizations and touting service as a cornerstone of their brand.
What Problem Were We Trying to Solve?
CTVBEAM.com was beginning to show its age, and Stealth was tasked with redesigning the full website. After building a few home page design comps that used only static imagery, we decided to take things even further in order to completely rid CTV BEAM of their “technologically antiquated” look.
What Was Our Approach?
Take a step back and bring in fresh minds to ensure the site immediately and impactfully displays the value of BEAM services.
After brainstorming and working collaboratively with the client, our solution was to drop in a branded video in the homepage header area that would run continuously a loop, so site visitors would immediately be greeted with stronger messaging and branding that better represents this community-focused provider.
...And Why?
Because BEAM is such an important contributor to the East Alabama region, we knew we could run with that as an immediate differentiator on their website, and quickly establish an emotional connection with potential customers.
Results
Not only has the redesign given BEAM a website that looks modern and better represents who they are as a company—It’s resulted in a 51 percent increase in page views and a 23 percent increase in users!
