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Creating “The Secret Sauce” for Success

Country Bob’s is an up-and-coming maker of sauces and seasonings available for sale in major grocers throughout the Midwest.

What Problem Were We Trying to Solve?

Country Bob’s: Well-Liked, But Not Well-Known.

Those that have sampled Country Bob’s become a fan for life. But with big bottle brands like A1 clogging the shelfs at grocery stores, driving awareness was a seemingly insurmountable task – especially with a relatively minuscule marketing budget.

Fortunately, one of Stealth’s strengths is highlighting the difference-making capabilities of brands to push the revenue needle.

all purpose sauce and barbeque sauce labels on country bob's bottles

What Was Our Approach…

Be Master of All

Country Bob’s tastes good on hot dogs. It also tastes good on burgers. Brats, too. Quintessential summertime, baseball foods.

A sauce this versatile demanded an equally versatile multi-media strategy. But most important step: getting Country Bob’s in front of the 3 million-plus people who throng to Busch Stadium every summer.

magazine ads showing country bob's products

Tactics

Baseball is Better with Country Bob’s! Stealth dug in and worked our deep industry connections, resulting in a natural partnership between the St. Louis Cardinals and Country Bob’s…

Results

Country Bob’s experienced an increase in sales across Cardinal Nation (St. Louis area) and also appreciated an uptick in production through the success of in-stadium sampling.

To top it all off, Country Bob’s renewed their sponsorship with aggressive plans to get in more stadiums throughout the Midwest.

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