Our Media Buys Make
Dollars (And Sense)
CEFCU and Stealth Creative have more in common than you might think.
CEFCU
Helps members achieve financial goals
Grows financial security
Tracks metrics like interest rates
Stealth Creative
Maximizes clients’ marketing budgets
Grows market share
Monitors KPIs like share of voice and ROI
In short: Our media team brings fresh thinking and new ideas for clients in the ever-changing financial services industry.
Results Matter
Let’s face it: You’re wasting money if you don’t get tangible, measurable ROI from your media spend. Here’s how our media team has delivered value for multiple industries and objectives:
The Challenge:
Dragonfly Internet had multiple challenges to overcome when they came to us:
A completely new, start-up brand that had zero brand awareness.
A TBD schedule to build out infrastructure to deliver internet service in different geographies.
A plan that demonstrated results to their board for continued expansion and increased budget.
The Stealth Solution:
A full-circle media mix to build awareness in surgical geographies including Digital Programmatic, Social, Search, Radio, Print, Direct Mail and Out-of-Home.
High impact units during launch timing to engage prospective customers and deliver needed details of service being provided.
Digital reporting to measure brand engagement to prove results
Results:
- On average, 70% of inbound leads through website converted to new customer installs within 45 days. With much of remaining 30% interested but not-yet serviceable
- Paid search campaigns achieved over 50% lower Cost Per New Customer Acquisition vs. client’s target projections.
- Full-year customer waitlist and sign-up goals were surpassed before Q3.
Brand Launch
The Challenge:
Slyman wanted more bang for their marketing co-op bucks, specifically on Facebook and Instagram. They also wanted to maximize visibility to their new online shopping platform in the most cost-efficient manner possible.
The Stealth Solution:
We conducted an audit of their existing campaigns as part of our discovery process and noticed ways to improve performance, including: ad scheduling, campaign types , new creative and audience segmentation.
During the first year, Stealth generated:
- 354 Purchases
- $456K in Revenue
- 5.38% Return on Ad Spend (ROAS)
Digital Marketing
By The Numbers
In a given year, our team typically places MILLIONS in media across:
TV Buys
Radio Buys
Billboards
Publications
Digital Platforms
Simply put, we buy and strategize for every kind of media. Everywhere.
Featured Thought Piece
Stealth Creative is so in tune with the needs of financial companies that we write blogs specifically about their industry (not to mention media buying best practices in general.
What Younger Generations Care About Financially — And What That Means for Your Marketing
The Dating Game: An Analogy for Different Media Strategies Based on Market Maturity
The Hard-Nosed Numbers Behind Media Buying and Brand Awareness
Relevant Experience
Our team has deep experience working with global and local financial institutions alike — backed by results.
Your Bottom Line Is All That Matters
Our data-driven strategies, industry expertise and proven track record make us CEFCU’s perfect partner. And if we put this much thought into winning your business, you’d better believe we’ll work even harder to keep it.
St. Louis Headquarters
1617 Locust St.
Saint Louis, MO 63103
314.480.3606
Joplin, Mo Office
1027 S. Main St. | Ste 501
Joplin, MO 64801
417.626.0101
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