Slyman Bros.

Taking Over Digital Spend. And Overhauling Sales Performance.

For the past 60 years or so, St. Louisans have gone to Slyman Bros. for appliances. But with big name box stores popping up and e-commerce becoming the norm, this local brick and mortar needed to increase their sales — fast.

Slyman Bros. locations

The Challenge

While their former digital marketing agency was doing a decent job, Slyman wanted more bang for their marketing co-op bucks, specifically on Facebook and Instagram. Additionally, they wanted to maximize visibility to their new online shopping platform in the most cost-efficient manner possible.

What Was Our Approach?

We conducted an audit of their existing campaigns as part of our discovery process and noticed ways to improve performance, including:

  • Ad scheduling
  • Campaign types
  • New creative
  • Audience segmentation

RESULTS

Most companies would be satisfied with doubling their return. We’ve managed to exceed expectations across the board thanks to constant optimizations (and our secret formula).

During the first year, Stealth generated:

Purchases:

354

Revenue:

$456,000

Return On Ad Spend (ROAS):

5.38%

With digital sales growth like this, Stealth will help ensure Slyman’s success story continues for years to come.

Slyman Bros. logo