There are two phrases we hear around this time: “April showers bring May flowers” and “Spring Cleaning.”
No surprise, because according to Statista, 78% of us do some kind of spring cleaning every year. But that doesn’t just have to mean purging your closet or scrubbing baseboards. Today, we’re giving you some tips on how you can spring clean your marketing strategy.
#1 Declutter Your Assets
While there are assets that you should keep handy – logo files, for example – there are plenty that could likely move to an archive. For instance, creative or copy files that have already been produced can be moved to a server or hard drive. This way, you can still access them, but they won’t be taking up precious desktop space. Decluttering gives you a chance to take inventory of what you have in your library – while also allowing for inspiration when it’s time to freshen up those assets!
#2. Ensure You’re on Target
If it’s been a while since you’ve examined your target audience and messaging, now is the perfect time to look “under the hood” of your marketing strategy!
Ask yourself these questions:
- Who is my ideal audience? Why?
- Where can they be found?
- How has my audience grown, changed or shifted in behavior?
- Most importantly, where can they be found?
Because if you aren’t where your target audience is, you need to think about how to get there.
#3 Inventory Your Strengths
While you might keep some marketing in-house, consider if letting a trusted partner help expand your team’s capacity makes sense. Picture this: You no longer expend energy improving your social strategy or media placement. Instead, you get to do what you do best: run your business!
While we can’t help you organize your life, we can help you organize your marketing strategy. If you’re looking for a partner who wants you to succeed as much as you do, we’re here to help.
