Case Study

Country Bob's

overview

Country Bob’s
Cardinals Campaign

Country Bob’s is an up-and-coming maker of sauces and seasonings available for sale in major grocers throughout the Midwest.

challenge

Tantalize More Taste Buds

Those that have sampled Country Bob’s become a fan for life. But with big bottle brands like A1 clogging the shelfs at grocery stores, driving awareness was a seemingly insurmountable task – especially with a relatively miniscule marketing budget.

Fortunately, one of Stealth’s strengths is highlighting the difference-making capabilities of brands to push the revenue needle.

 

STRATEGIC INSIGHT

Master of All

Country Bob’s tastes good on hot dogs. It also tastes good on burgers. Brats, too. Quintessential summertime, baseball foods.

A sauce this versatile demanded an equally versatile multi-media strategy. The rst and most important step of the grand plan: getting Country Bob’s in front of the 3 million-plus people who throng to Busch Stadium every summer.

TACTICAL EXECUTION

Baseball is Better with
Country Bob’s

Stealth dug in and worked our deep industry connections, resulting in a natural partnership between the St. Louis Cardinals and Country Bob’s.

New bottles and shippers touting the partnership were designed with a heavy dose of yellow to stand out in the sauce and seasoning aisle.

In-stadium billboards, video and wisely-placed dispensers got more eyes—and mouths—on the product. On-air mentions by Mike Shannon and in- game spots on KMOX pounded the sauce’s versatility home.

Live TV appearances and press releases, along with prominent social media and bright online banners, solidi ed the pairing of Country Bob’s and America’s pastime.

RESULTS

Folks went crazy
(in a good way)

Country Bob’s was very happy with the results of Stealth’s negotations to get Country Bob’s into Busch Stadium grabbed the attention of grocers. Distribution channels were expanded right off the bat, leading to more product on more shelves in the heart of Cardinal Nation.

Country Bob’s experienced an increase in sales across Cardinal Nation and also appreciated an uptick in production through the in-stadium sampling.

To top it all off, Country Bob’s has renewed this sponsorship for the 2017 season, with aggressive plans to get in more stadiums throughout the Midwest.

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