LIve streaming

6 Ways to Use Live Streaming for Businesses

You may have noticed how obsessed with real-time video content everyone is these days. The ability to simultaneously record content and broadcast it to viewers is literally changing the world. From political protests to solar eclipses, and small concerts to large business conferences, there is an established expectation — a hunger — for real-time involvement […]

Websites

Key Components to a Professionally Built Website

“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.” A valid question. One we get all the time. After all, it only seems easier and easier to achieve that “legit” look we’re all pursuing for our brands today with commercially available […]

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Making Your Business Social Media Strategy More…Personal!

Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of your marketing strategy. But for all the convenience and connectivity social media offers, it might seem tricky — even daunting — to wrap your head around forging a plan to […]

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5 Tips to Strengthen Your Business’s Social Media Game

Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan. But social media is a fluid beast, constantly updating and evolving. You either swim with the social current or sink to an outdated presence. Below are 5 basic tips that can help your business stay ahead of the […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

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5 Surefire Ways to Make Your Video Perform

We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan. So now that you’re wisely taking the plunge into making your own video, or hiring an agency that can, let’s talk about the things to keep in mind so you get the most value out of […]

A smartphone displaying a business video a prospective customer is about to watch

6 Tips to Grow Your Business with Video

Video: the media we love to consume. How much do we love it? So much that YouTube reports mobile video consumption rises 100% every year. Hopefully, your business harnessing the massive influential power of video in your marketing plan. By 2019, video is predicted to represent over 80% of all Internet traffic, and over 85% […]

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Is Your Marketing Agency Any Good?

Here it is: the final segment of our Agency/Client relationship series. We’ll be covering the ever-crucial task of assessing your agency’s body of work. You can catch up on our posts about deciding if you need an agency, choosing the right agency and maintaining your marketing agency relationship in case you missed them. Whereas we’ve […]

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Maintaining Your Agency Relationship Mojo

Now that we’ve covered how to decide if you need an agency, and understand the questions to ask … what’s next? Just like any other commitment, this particular relationship requires a little effort. So, how do you and your agency ensure that perpetual bloom? Meet for lunch. The people tasked with working on your company are […]