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Making Your Business Social Media Strategy More…Personal!

Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of your marketing strategy. But for all the convenience and connectivity social media offers, it might seem tricky — even daunting — to wrap your head around forging a plan to […]

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5 Tips to Strengthen Your Business’s Social Media Game

Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan. But social media is a fluid beast, constantly updating and evolving. You either swim with the social current or sink to an outdated presence. Below are 5 basic tips that can help your business stay ahead of the […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

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5 Surefire Ways to Make Your Video Perform

We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan. So now that you’re wisely taking the plunge into making your own video, or hiring an agency that can, let’s talk about the things to keep in mind so you get the most value out of […]

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6 Tips to Grow Your Business with Video

Video: the media we love to consume. How much do we love it? So much that YouTube reports mobile video consumption rises 100% every year. Hopefully, your business harnessing the massive influential power of video in your marketing plan. By 2019, video is predicted to represent over 80% of all Internet traffic, and over 85% […]

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Is Your Marketing Agency Any Good?

Here it is: the final segment of our Agency/Client relationship series. We’ll be covering the ever-crucial task of assessing your agency’s body of work. You can catch up on our posts about deciding if you need an agency, choosing the right agency and maintaining your marketing agency relationship in case you missed them. Whereas we’ve […]

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Maintaining Your Agency Relationship Mojo

Now that we’ve covered how to decide if you need an agency, and understand the questions to ask … what’s next? Just like any other commitment, this particular relationship requires a little effort. So, how do you and your agency ensure that perpetual bloom? Meet for lunch. The people tasked with working on your company are […]

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Top Takeaways From the 2017 Midwest Marketing Conference

Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis. What started as a small gathering a mere five years ago has grown into a must-attend event, featuring speakers from the biggest names in the digital content and advertising space – names like Buzzfeed, Pinterest, Microsoft, Pandora, […]

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Ask These Six Questions to Choose the Right Marketing Agency

Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you. It’s as simple as asking questions near and dear to your heart that you learned in grammar school. Ready? 1. Who? Choosing an agency […]