Jack Eschmann

7 Questions With Jack Eschmann

We took some time out to chat with Jack Eschmann, Account Coordinator extraordinaire, and ask him seven random questions. Let’s see how he answered: 1) If you didn’t have to sleep, what would you do with the extra time? Write more songs, work on my storytelling and spend time with my nocturnal wife. 2) What […]

Branding

Brand Fatigue Part 1: The Client

Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency. But for our purposes, let’s focus on this one: A lessening in one’s response to or enthusiasm for something, typically as a result of overexposure to it. In this case, that “something” is your brand. You might already be thinking: […]

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What In The World Are Personas? 
And Why Do I Need Them?

During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts? The answer? Yes! What Is A Buyer Persona? Let’s start by explaining the term. A buyer persona is simply […]

LIve streaming

6 Ways to Use Live Streaming for Businesses

You may have noticed how obsessed with real-time video content everyone is these days. The ability to simultaneously record content and broadcast it to viewers is literally changing the world. From political protests to solar eclipses, and small concerts to large business conferences, there is an established expectation — a hunger — for real-time involvement […]

Websites

Key Components to a Professionally Built Website

“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.” A valid question. One we get all the time. After all, it only seems easier and easier to achieve that “legit” look we’re all pursuing for our brands today with commercially available […]

A businessperson opening up Instagram on their smartphone

Making Your Business Social Media Strategy More…Personal!

Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of your marketing strategy. But for all the convenience and connectivity social media offers, it might seem tricky — even daunting — to wrap your head around forging a plan to […]

A smartphone displaying icons for social media apps

5 Tips to Strengthen Your Business’s Social Media Game

Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan. But social media is a fluid beast, constantly updating and evolving. You either swim with the social current or sink to an outdated presence. Below are 5 basic tips that can help your business stay ahead of the […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

Two tripod lights on the set of a video shoot

5 Surefire Ways to Make Your Video Perform

We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan. So now that you’re wisely taking the plunge into making your own video, or hiring an agency that can, let’s talk about the things to keep in mind so you get the most value out of […]