Celebrating 100 Years with PR Buzz & Digital Results
Since they invented the first practical electric clipper way back in 1919, WAHL Professional has been “America’s Clipper Company.” And we’re pretty clean-cut about taking charge of their PR and Digital Marketing Efforts. (We never let them fade out, even if the competition gets hairy.)
What Problem Were We Trying to Solve?
Wahl spends less on advertising than its competitors, yet still expects to receive robust editorial coverage.
Crazy, right!? Nah. Not when you have a PR/AE/Media team-trifecta passionate about this specialized industry.
What Was Our Approach…
Increasing share of voice in a very noisy, trend-driven industry is hard, even for an American icon.
So, our team wore out their hooves at tradeshows…
Maintained a rigorous press release schedule…
Leveraged healthy relationships with influencers…
And obsessively probed for editorial inroads and submissions to the industry’s top publications.
Because sometimes, it takes good, ole-fashioned connections and persistent networking to stay relevant—even when your customer base is as dedicated as WAHL Pro’s.
- Nearly 900 % increase in Wahl Professional story placements since we began actively engaging with the media
- 79 earned story placements throughout the year 2019
- Solidified many new media and trade connections for WAHL