Redesigning a Home Page to Drive Lots of Leads
A division of Charter Communications (who you may have heard of), Spectrum Business is dedicated to providing fast, reliable Internet, phone and TV services to small businesses across 41 states with their fiber-rich network.
What Problem Were We Trying to Solve?
Spectrum wanted to increase their web-driven leads base of business owners by 25% and increase their conversion rate once potential customers landed on the site.
A better home page design was needed to distinguish them as undoubtedly the best small business Internet, TV and voice provider.
What Was Our Approach…
We modernized the home page to make it intuitive and reflective of Spectrum’s true prowess in the industry, concentrating all critical content above the fold.
We designed an interactive hero graphic with different click through sections reiterating Spectrum Business’s key messaging points: “Savings,” “Productivity,” “Connectivity” and “entertainment.” In other words, the formula for business success in today’s world.
From wireframe concepting, to copywriting, to quality assurance, we took an agile approach to:
- Work collaboratively with a large number of stakeholders at Spectrum
- Quickly knock out any client changes and requests.
Because people don’t like to hunt for information when they land on a web page—especially business owners who need reliable solutions quickly.
The Spectrum Business brand deserved a home page design that reflected their status as an industry leader. With so much experience in the telecom field, taking on this project was second nature for the Stealth team.
Web leads increased 65% and web orders increased 38% within the first three months of launch, making it the best-performing Spectrum Business homepage ever.
Amazing what well-thought-out design can do for web-based businesses, large and small!