Case Study

Trustmark

overview

Trustmark Digital Campaign

Trustmark Voluntary Benefit Solutions markets voluntary insurance products to employers exclusively through a network of independent insurance brokers.

challenge

Making an Impact to the Busy Broker

To succeed, Trustmark needs to keep their brand top of mind with their brokers. But, brokers are extremely busy, constantly on the move and hard to reach. Trustmark was looking for creative ways to keep their brand in front of their sales channel.

strategic insight

Top of Competition, Top of Mind

Brokers may not spend a lot of time with Trustmark’s website or e-newsletters, but they do spend significant time on the web.

Tactical Execution

A Digital Connection

Stealth mounted an online campaign to brokers using trade publication websites, targeted LinkedIn advertising, and industry and content-rich sites across the web. Banner ads promote Trustmark’s competitive differentiators and value proposition and provide substantial insight into comparative effectiveness among digital tactics.

strategic insight

Appealing to not just people, but the right people

  • 85% increase in monthly website visits
  • Increased brand awareness among their broker community
  • Generated perception among brokers that Trustmark is making significant investment to increase overall brand awareness

Website Visits Increase

85%

Increased brand awareness among their broker community

Generated perception among brokers that Trustmark is making significant investment to increase overall brand awareness

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