Trustmark Digital CampaignTrustmark Voluntary Benefit Solutions markets voluntary insurance products to employers exclusively through a network of independent insurance brokers.
Making an Impact to the Busy BrokerTo succeed, Trustmark needs to keep their brand top of mind with their brokers. But, brokers are extremely busy, constantly on the move and hard to reach. Trustmark was looking for creative ways to keep their brand in front of their sales channel.
Top of Competition, Top of MindBrokers may not spend a lot of time with Trustmark’s website or e-newsletters, but they do spend significant time on the web.
A Digital ConnectionStealth mounted an online campaign to brokers using trade publication websites, targeted LinkedIn advertising, and industry and content-rich sites across the web. Banner ads promote Trustmark’s competitive differentiators and value proposition and provide substantial insight into comparative effectiveness among digital tactics.
Appealing to not just people, but the right people
- 85% increase in monthly website visits
- Increased brand awareness among their broker community
- Generated perception among brokers that Trustmark is making significant investment to increase overall brand awareness