Case Study

RCN SEO

overview

RCN SEO Campaign

RCN provides high-speed Internet, digital TV and phone services to Chicago, New York, Philadelphia, Boston and Washington DC.

 

challenge

Improve Rankings Online

RCN (Digital TV/Internet/Phone provider) wanted to increase traffic and sales conversions on their website.

strategic & execution

Hyper-Local for Hyper-Success

Stealth recommended a comprehensive Search Engine Optimization strategy to improve RCN’s ranking on popular search engines. Since RCN occupies limited portions of certain large markets, Stealth adopted a hyper-local SEO strategy.

results

More Traffic, Less Bounce

Within six months after SEO tactics were implemented, organic search engine traffic increased 253%. Average bounce rate declined 22%. And, most importantly, online sales generated directly through organic, non-branded search traffic has increased an average of 21%.

SE Traffic Increase

253%

Bounce Rate Decline

22%

SE Traffic Increase

21%

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