Case Study

The Christian
Hospital
Foundation

overview

Christian Hospital Collateral and Promotion

The Christian Hospital Foundation works to help Christian Hospital bring cutting-edge technology and medicine to North County, by raising and allocating funds for community benefit programs, patient care, staff education and facilities.

challenge

Be at the Top, Stay at the Top

Christian Hospital needs to stay at the top of medicinal technology and knowledge to be competitive. Though past patients are their target audience, it is difficult to gain their attention once they have been treated.

Through a myriad of off-line tactics, Stealth was able to help generate more than $145,000 in additional donations.

Strategic Insight

Expertly Timed for Success

The timing of donor contact and ease of donation attribute to fundraising success and must be managed, designed and executed expertly.

Tactical Execution

Designed with Care

Direct mail solicitations, pledge cards, and hospital collateral were paired with event promotions, such as golf tournaments and galas to raise money. Stealth also designed their annual reports as a communication point for donors and hospital administration. Additionally, Stealth developed the branding and collateral materials for a capital campaign to encourage funding of a new hybrid operating room.

results

Go for the Goal

  • Foundation raised $145,859 in 2011 from the combination of the golf outings, solicitations and In Memoriam gifts.
  • The capital campaign met the hospital’s $3.8 million fundraising goal to build the hybrid operating room, which opened in 2014.

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