Case Study

Agco Challenger
Touch Table

overview

AGCO Interactive Touch Table

AGCO is the largest, full-line agricultural equipment manufacturer in the world. One of their four core global brands, Challenger, is recognized as the leading-edge technology for farming equipment.

challenge

Taking Technology to the Next Level

Wishing to extend the success of previous years’ engagement through technology at farm shows, AGCO asked Stealth to take the experience to the next level.

strategic insight

Getting Interactive for Interaction

Create immersive, interactive applications for touch-tables in lounge areas of Challenger exhibit, as well as interactive video content for the centerpiece of their area, a 2"x2" touchscreen display.

Tactical Execution

Please Do Touch

Stealth designed and developed interactive applications to run on two 46" touch-tables and a 80"x45" “touch wall” whose content included comprehensive product data, interactive product walk-arounds, product photo and video galleries, video testimonials, promotional videos and lead generation components.

Concept Created

Look Under The Hood

Visitors were able to visualize themselves behind the wheel of Challenger tractors thanks to immersive 360° video and animation.

results

Touching on Project Success

  • Leads generated and time spent inside the exhibit increased drastically from previous years.
  • The project’s success prompted the client to modify the content for use at several subsequent shows.

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