Case Study

AGCO Challenger
iPad App

overview

AGCO Challenger Digital App Campaign

AGCO is the largest, full-line agricultural equipment manufacturer in the world. One of their four core global brands, Challenger, is recognized as the leading-edge technology for farming equipment.

challenge

Elevate the Challenger Brand at Farming Tradeshows

Convey and reinforce the Challenger brand position at farm and agricultural-focused trade shows.

Strategic Insight

Interactive for a Proactive Solution

By creating engaging, content-rich iPad apps and interactive kiosks, visitors would be encouraged to spend time with the Challenger brand while simultaneously learning about product features and benefits.

Tactical Execution

Putting the Brand in Hands

Stealth designed and developed iPad apps unique to 5 different models of Challenger tractors. Each app also featured a lead-generation element that captured user-provided data. Interactive kiosks also provided details of all tractor models and an additional lead-generation element.

Results

The right target and the right execution

Stealth designed and developed iPad apps unique to 5 different models of Challenger tractors. Each app also featured a lead-generation element that captured user-provided data. Interactive kiosks also provided details of all tractor models and an additional lead-generation element.

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