Case Study
AGCO Challenger
iPad App
overview
AGCO Challenger Digital App Campaign
AGCO is the largest, full-line agricultural equipment manufacturer in the world. One of their four core global brands, Challenger, is recognized as the leading-edge technology for farming equipment.
challenge
Elevate the Challenger Brand at Farming Tradeshows
Convey and reinforce the Challenger brand position at farm and agricultural-focused trade shows.Strategic Insight
Interactive for a Proactive Solution
By creating engaging, content-rich iPad apps and interactive kiosks, visitors would be encouraged to spend time with the Challenger brand while simultaneously learning about product features and benefits.
Tactical Execution
Putting the Brand in Hands
Stealth designed and developed iPad apps unique to 5 different models of Challenger tractors. Each app also featured a lead-generation element that captured user-provided data. Interactive kiosks also provided details of all tractor models and an additional lead-generation element.Results
The right target and the right execution
Stealth designed and developed iPad apps unique to 5 different models of Challenger tractors. Each app also featured a lead-generation element that captured user-provided data. Interactive kiosks also provided details of all tractor models and an additional lead-generation element.