The way I learned PR (the way it was taught to me) is to think like an editor. This ‘hack’ may seem pretty easy, and it is, you just need to start getting creative – in your writing.

My intent is to examine the history of telecommunications marketing in a blog series so we telecom marketers can all have an appreciation of the jobs we have today, and the products and marketing sol

Take a step back. As an account executive, it’s very easy to get caught up in the high volume of work. With tight timelines, it’s not uncommon for your focus to transition from ‘doing what is ri

While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little som

According to media research company, SNL Kagan , roughly 10% of cable TV viewers are expected to “cut the cord” by 2015. As a consumer, I’m probably pretty typical. I’ve kept my cable a long t

Our Print Production Manager, Stacy McNail, cracked her knuckles and laid down some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Here are some of the glaring

by: Mike Kleckner I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what i

My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to be Borders doesn’t count). At first, I couldn’t believe