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Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.
August 22, 2016 Laura Maly

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and ta
Video camera used for commercial productions
July 13, 2016 Brian Reinhardt

Video Strategy: Create a First-Rate Commercial with Any Budget

Your business might be drawn to the allure of promoting your services through TV commercials. But there’s probably one thing holding you back: the budget. You can still push forward. There are plent
Camera used to make e-commerce videos
June 1, 2016 Brian Reinhardt

What Kind of E-Commerce Video Do You Need?

“I have a solid strategy and a quality product or service. I don’t need video to help sell it.” This is a common thought of many online entrepreneurs. While it may be true that you have a killer
One of our prized interns, Jack Esmann, stnads in front of Stealth's entrance
May 18, 2016 Brian Reinhardt

My First Day at Stealth: An Intern’s View

The life of a graduating advertising student is a stressful one. Finals, papers and massive group projects dominate those precious last weeks. And through the middle of it all we’re expected to writ
Having a plan in place for your marketing mix can help attract new subscribers
March 29, 2016 Brian Reinhardt

How to Get More Subscribers with a Smart Marketing Mix

What is your strategy for gaining more subscribers? If you don’t have a strategy, now’s the time to create one. It’s a crucial component for the cable business. Or any business for that matter.
a graph showing the merits of testing copy
February 2, 2016 Brian Reinhardt

If You Aren’t A/B Testing, You’ll C Worse Performance

Copywriters had it easy 40 years ago. An amazing turn of phrase?  Run with it. A concept stoked in vanity that was kind of in a way related to the product being marketed? Sure. It was a free-for-all.
Visual of shopping on a smartphone, a preferred method for millennial shopping
January 26, 2016 Brian Reinhardt

Millennial Marketing: 1,000,000,000,000 Reasons to Get it Right

Lazy. Entitled. Egotistic. Narcissistic. Those are some of the more positive words used to describe Millennials. Say what you will about them, but one thing cannot be denied: their purchasing power. E
A search engine optimization word cloud visualized
January 19, 2016 Brian Reinhardt

It’s 2016. Are You Still Using 2013 SEO Techniques?

A few years ago, “SoLoMo” was bandied about as the direction savvy SEOers should take. Fast forward to present day and it’s still the case, only in a more refined state. For those that weren’t

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