A black and white photo of a top-down view of a laptop, smartphone, and art which reinforces the brand in question

Your Website IS Your Brand

Repeat this to yourself. Make it your mantra: “My website is my brand. My website IS my brand.” It’s the cornerstone of any brand’s identity. Yes, even yours. And, statistically speaking, your website is one of the first places a customer will interact with your company as they begin their buying cycle.

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6 Signs You Need to Redo Your Website

Your website needs work. There. We said it. Somebody had to. But here’s the thing: So does every website. Even Amazon. Even LinkedIn. Yep, even ours. Now, some websites need more work than others, unless we’re talking about spacejam.com. The question is: How much work is needed? Sometimes a little revamp is in order. Other […]

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7 Questions For Kelly Bottini: Project Manager

Project manager and organizational wizard Kelly Bottini sat down to answer a few of life’s greatest questions. Her answers describe Kelly in a nutshell: short, to the point, and a little quirky. 1. What is your favorite palindrome? Can’t say I’m well versed in palindromes per se, but so cool, who thinks of this stuff! […]

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Mindy’s Memos: The Working Parent Circus Act

With back-to-school season upon us, I can’t help but flash back to the days of backpacks, sharp pencils and the first-day-of-school jitters. When I reflect on having young children, I can’t help but feel there is a critical person who gets lost in these annual weeks of stress: The working parent. My four children are […]

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Maintaining Your Agency Relationship Mojo

Now that we’ve covered how to decide if you need an agency, and understand the questions to ask … what’s next? Just like any other commitment, this particular relationship requires a little effort. So, how do you and your agency ensure that perpetual bloom? Meet for lunch. The people tasked with working on your company are […]

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If You Aren’t A/B Testing, You’ll C Worse Performance

Copywriters had it easy 40 years ago. An amazing turn of phrase?  Run with it. A concept stoked in vanity that was kind of in a way related to the product being marketed? Sure. It was a free-for-all. As long as it sold, as long as it moved the profit needle. And then along came […]