social media marketing

So Many Social Media Platforms — What’s Right for Your Business?

By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to. Data shows that an active social presence strengthens consumer-brand relationships. Like the internet before it, the emergence of social media has reshaped the way businesses reach their […]

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Making Your Business Social Media Strategy More…Personal!

Whether you’re marketing a super-exciting new product, or providing an essential, everyday service, a strong social media plan should be one of the fixtures of your marketing strategy. But for all the convenience and connectivity social media offers, it might seem tricky — even daunting — to wrap your head around forging a plan to […]

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5 Tips to Strengthen Your Business’s Social Media Game

Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan. But social media is a fluid beast, constantly updating and evolving. You either swim with the social current or sink to an outdated presence. Below are 5 basic tips that can help your business stay ahead of the […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

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Top Takeaways From the 2017 Midwest Marketing Conference

Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis. What started as a small gathering a mere five years ago has grown into a must-attend event, featuring speakers from the biggest names in the digital content and advertising space – names like Buzzfeed, Pinterest, Microsoft, Pandora, […]

money-on-the-table

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]

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4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success. 1) Lack of Systematic Approach Best practices and […]

An hieroglyph depicting how digital marketing can be like a foreign language

Can Your Account Executives Really Talk Digital Marketing?

by: Mike Kleckner I find it increasingly important to have a basic understanding of digital marketing language. I’m not saying you have to know how to code using HTML, but at least understand what it does and how the technology is used. This same idea applies to terms such as CSS, JavaScript, SEO (search engine […]