A smartphone displaying icons for social media apps

5 Tips to Strengthen Your Business’s Social Media Game

Like it or not, an effective marketing plan is only complete with a well-thought-out social media plan. But social media is a fluid beast, constantly updating and evolving. You either swim with the social current or sink to an outdated presence. Below are 5 basic tips that can help your business stay ahead of the […]

thinking woman with question mark

Ask These Six Questions to Choose the Right Marketing Agency

Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you. It’s as simple as asking questions near and dear to your heart that you learned in grammar school. Ready? 1. Who? Choosing an agency […]

brandresearch

How You Can Use Surveys To Guide Your Brand Marketing Decisions

Every good marketer knows that they must look at industry trends and consumer insights to drive their brand research. However, the process of gathering data to guide your marketing decisions can be pretty intimidating. And while formal focus groups with seasoned moderators can bring enormous insights to your brand positioning strategy, they also bring big […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]