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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

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It’s 2016. Are You Still Using 2013 SEO Techniques?

A few years ago, “SoLoMo” was bandied about as the direction savvy SEOers should take. Fast forward to present day and it’s still the case, only in a more refined state. For those that weren’t paying attention at the beginning of this decade, “SoLoMo” is comprosed of three parts: Social, Mobile, and Local. Each element […]

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4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success. 1) Lack of Systematic Approach Best practices and […]

Keyword Research Insights – Part 2

In the first installment of this article we began tackling the questions that need to be answered in order to quickly assess a key phrase to determine whether there is a chance to rank highly on that phrase. We addressed the first two questions: Does This Phrase Leverage Existing Organic Optimization? Does This Phrase Have […]

Keyword Research Insights

Keyword Research Insights For The Non-Professional Keyword Evaluator – Part 1 Have you ever wondered whether a keyword phrase might bring new prospects to your website and whether it would be possible to achieve good search results on that phrase? Clients and prospective clients ask me this question on a frequent basis. They ask because […]

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(Not Provided) + Hummingbird = An Entirely New SEO Animal

One thing’s for certain: Google has a way of making the lives of SEOs more interesting. Deeming their 15 year anniversary week a way to wreak havoc, Google rolled out two paradigm shattering changes to SEO analytics results. Beginning with entirely secure, aka (not provided), search results in Analytics on September 23rd. The 15-year anniversary […]

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Using LSI for Better Search Engine Placement

My first “real” job out of college was as a search engine copywriter (according to my parents, being a full-time cashier at what used to be Borders doesn’t count). At first, I couldn’t believe I was going to get paid to do the only thing I have ever been told I am good at, besides […]