The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

An antique Underwood typewriter

Landing Clients With Old-Fashioned Caring

There are many new and innovative ideas for business that advertising agencies will take advantage of in 2014, like native marketing and the growth of content marketing to name just a couple. But with technology dissemination and knowledge sharing occurring at ever-increasing speeds, like the examples above, it’s easy for agencies to forget they (hopefully) […]

Am embarrassed basset-hound

4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success. 1) Lack of Systematic Approach Best practices and […]

fifth third bank adopt a veteran gathering

Adopt-A-Veteran

Stealth client Fifth Third Bank kicked off the Adopt-A-Veteran Program Saturday at its Loughborough Financial Center. The St. Louis Patriot Guard attended in full force to show their respect for a special guest attending from the St Louis Veterans Home and for all Veterans. Adopt-A-Veteran envelopes are available in each of their 17 Financial Centers. […]

A group of people collaborating over ideas for a press-release

PR Hacking 101: Think Like an Editor

The way I learned PR (the way it was taught to me) is to think like an editor. This ‘hack’ may seem pretty easy, and it is, you just need to start getting creative – in your writing. The PR practice starts with Writing. The more you write, create, edit and submit content (in the […]

A press-release template optimized for electronic distribution

Why Isn’t Your PR Online Yet?

While press releases have been around since the Model A, there’s a quicker, smarter way to get your message to the masses while increasing your web traffic and social engagement through a little something people in the know call “the interwebs.” The traditional way involved a sizable company submitting a perfectly crafted release into the […]