A man standing next to a laptop in a server room, readying himself for digital marketing

Telecommunications Digital Marketing

The World of Digital for a Midsize Telecommunications Operator I would have a blast with telecommunications digital marketing if I owned a midsize telecom operation! The world would be my tomato, because local marketing is a huge advantage in digital. Here are some of the questions I would ask myself … What is going on […]

Step-by-Step Process to Media Buying

No matter how excellent your ad, if it’s not seen/heard/experienced, it’s not effective. Linking the ad to the audience is the business of media buying. It’s not something that gets a lot of screen time on Mad Men. Anyone who runs a small business has probably bought some media at some point. The most common […]