Two tripod lights on the set of a video shoot

5 Surefire Ways to Make Your Video Perform

We’ve already covered (and you’ve already read) why video content is a crucial component of any worthwhile marketing plan. So now that you’re wisely taking the plunge into making your own video, or hiring an agency that can, let’s talk about the things to keep in mind so you get the most value out of […]

A smartphone displaying a business video a prospective customer is about to watch

6 Tips to Grow Your Business with Video

Video: the media we love to consume. How much do we love it? So much that YouTube reports mobile video consumption rises 100% every year. Hopefully, your business harnessing the massive influential power of video in your marketing plan. By 2019, video is predicted to represent over 80% of all Internet traffic, and over 85% […]

Stars used in reviewing positioned on a wall

Is Your Marketing Agency Any Good?

Here it is: the final segment of our Agency/Client relationship series. We’ll be covering the ever-crucial task of assessing your agency’s body of work. You can catch up on our posts about deciding if you need an agency, choosing the right agency and maintaining your marketing agency relationship in case you missed them. Whereas we’ve […]

The words together we create painted on a red brick wall

Maintaining Your Agency Relationship Mojo

Now that we’ve covered how to decide if you need an agency, and understand the questions to ask … what’s next? Just like any other commitment, this particular relationship requires a little effort. So, how do you and your agency ensure that perpetual bloom? Meet for lunch. The people tasked with working on your company are […]

laptop digital icons

Top Takeaways From the 2017 Midwest Marketing Conference

Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis. What started as a small gathering a mere five years ago has grown into a must-attend event, featuring speakers from the biggest names in the digital content and advertising space – names like Buzzfeed, Pinterest, Microsoft, Pandora, […]

thinking woman with question mark

Ask These Six Questions to Choose the Right Marketing Agency

Welcome to Part II of our Client/Agency Relationship series. We’ve already covered how to decide if you need an agency. Now let’s talk about how to choose the right agency for you. It’s as simple as asking questions near and dear to your heart that you learned in grammar school. Ready? 1. Who? Choosing an agency […]

How You Can Use Surveys To Guide Your Brand Marketing Decisions

Every good marketer knows that they must look at industry trends and consumer insights to drive their brand research. However, the process of gathering data to guide your marketing decisions can be pretty intimidating. And while formal focus groups with seasoned moderators can bring enormous insights to your brand positioning strategy, they also bring big […]

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]