in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Am embarrassed basset-hound

4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success. 1) Lack of Systematic Approach Best practices and […]

An envelope typically seen in direct mail campaigns

Are You Making These 9 Direct Mail Mistakes?

Our Print Production Manager, Stacy McNail, cracked her knuckles and laid down some pro-tips to help you avoid getting yourself or your direct mail program into hot water. Here are some of the glaring mistakes she sees in the realm of direct mail. 1) Not knowing your audience. The great thing about direct mail is […]