What In The World Are Personas? 
And Why Do I Need Them?

During the past several years, the term ‘personas’ has undoubtedly popped up in your marketing- and sales-related conversations. But what in the world are personas? And are they really necessary for successful marketing and sales efforts? The answer? Yes! What Is A Buyer Persona? Let’s start by explaining the term. A buyer persona is simply […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

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Top Takeaways From the 2017 Midwest Marketing Conference

Hundreds of digital marketers immersed themselves in a two-day convention at historic Union Station in downtown St. Louis. What started as a small gathering a mere five years ago has grown into a must-attend event, featuring speakers from the biggest names in the digital content and advertising space – names like Buzzfeed, Pinterest, Microsoft, Pandora, […]

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

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How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]

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Owned, Earned & Paid Media: A Good Mix is a Must

When I was your age… Back in the mid-1990s, very few companies had websites, let alone those that could be considered “decent”. Even though consumer-geared web browsers had hit the market three years prior, and IE 1.0 was approaching its first birthday, most CEOs were still wondering what the Internet was and if they really […]

Making Sure Your Message Is Heard

An acquaintance commented to me that they thought the above statement was a bit odd for an advertising agency to embrace. After all, the product of what an ad agency creates shines a bright light on the message that a company or organization wants to communicate. It gets heard. The goal is for the right […]

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4 Reasons Marketing Fails

No one likes to contemplate the topic of failure, but understanding what contributes to failure can be a great way to steer clear of it. There are more than four reasons why marketing may fail, but these four seem to stand out in stark contrast to success. 1) Lack of Systematic Approach Best practices and […]

Content Marketing 101 – Part 2

This is the continuation of our discussion on Content Marketing 101. In the prior post we explored the concept of content marketing, and outlined the fundamental steps in developing your content marketing strategy. This installment continues with an overview of THE CONTENT STRATEGY and THE CONTENT PROMOTION STRATEGY. Ready to continue your pursuit of content […]