An antique Underwood typewriter

Landing Clients With Old-Fashioned Caring

There are many new and innovative ideas for business that advertising agencies will take advantage of in 2014, like native marketing and the growth of content marketing to name just a couple. But with technology dissemination and knowledge sharing occurring at ever-increasing speeds, like the examples above, it’s easy for agencies to forget they (hopefully) […]

A photo of a black and white microscope

Are You Analyzing Your Own Brand?

In my last blog, I talked about branding things!  Things with which your customers interact!  “Things” is a little vague, so let’s clarify – your branded assets include things like: your office, trucks, people (uniforms), website. What about branding your product?  What are the stepping stones of branding your service that you’ll be delivering to […]