branding-laptop

Brand Fatigue Part 2: The Customer’s Perspective

Now that we’ve covered your perspective on fatigue with your own brand and materials, it’s time to dive into the mind of your customer. Remember a crucial component of that Google definition we looked at in Part 1: “A lessening in one’s response… typically as a result of overexposure…” This lessening of customer response is what […]

Branding

Brand Fatigue Part 1: The Client

Google “fatigue,” and you’ll find several meanings for the word: Exhaustion, extreme tiredness, reduced efficiency. But for our purposes, let’s focus on this one: A lessening in one’s response to or enthusiasm for something, typically as a result of overexposure to it. In this case, that “something” is your brand. You might already be thinking: […]

Stealth Bomber

Puddle Jumping With Mindy: Why We’re Going ‘Off the Radar’

When brainstorming a blog name, there are thousands of ideas that come to mind. The most important aspect to remember is staying true to your brand. Yes, even blogs have a brand image. So what is Stealth’s brand image? Here’s the definition: stealth noun 1. cautious and surreptitious action or movement; “the silence and stealth of […]

LIve streaming

6 Ways to Use Live Streaming for Businesses

You may have noticed how obsessed with real-time video content everyone is these days. The ability to simultaneously record content and broadcast it to viewers is literally changing the world. From political protests to solar eclipses, and small concerts to large business conferences, there is an established expectation — a hunger — for real-time involvement […]

Websites

Key Components to a Professionally Built Website

“Why should I pay $15k for a website when I can hire a freelance web designer to create one for a few thousand.” A valid question. One we get all the time. After all, it only seems easier and easier to achieve that “legit” look we’re all pursuing for our brands today with commercially available […]

social media marketing

So Many Social Media Platforms — What’s Right for Your Business?

By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to. Data shows that an active social presence strengthens consumer-brand relationships. Like the internet before it, the emergence of social media has reshaped the way businesses reach their […]

Stealth intro gif

The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

money-on-the-table

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]