social media marketing

So Many Social Media Platforms — What’s Right for Your Business?

By now, it shouldn’t be news to you that it’s important for your business to maintain an active presence on social media. In fact, customers expect you to. Data shows that an active social presence strengthens consumer-brand relationships. Like the internet before it, the emergence of social media has reshaped the way businesses reach their […]

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The GIFt of Video in Email Marketing

Today, it’s a universal best practice to include video in your marketing strategy. And incorporating video into your email marketing strategy can translate to results. Results like a 200 to 300% increase in click-through rate.

money-on-the-table

The sure-fire way to leave sales on the table

A few years ago, my marketing director and I had the opportunity to pitch the idea of social media to my then boss, who was the head of sales. I’ll never forget his response: Twitter? That’s that thing where people say they just had a tuna sandwich for lunch? No thanks. This used to be […]

in-house staff or creative agency

How to decide which makes more sense: hiring staff or a creative agency

So you have a marketing need. Now the big question: Does it make more sense to engage a creative agency to help with your marketing efforts or hire employees with the expertise directly? The answer? It depends. Maybe you want to dive into content marketing, and don’t have anyone currently on staff with that specific […]

Millennials are growing in their work-force numbers and positions. Marketing to a group, such as the one pictured here, is becoming increasingly important.

Demystify the Largest Generation in the Workforce

Millennials. Those mystifying individuals born between 1980 and 1999. Once dismissed as a non-entity in the business world, Baby Boomers and Gen Xers have little choice these days but to sit up and take notice to this generation who now holds 20% of the management roles in companies – and, who recently surpassed Gen Xers as […]

An antique Underwood typewriter

Landing Clients With Old-Fashioned Caring

There are many new and innovative ideas for business that advertising agencies will take advantage of in 2014, like native marketing and the growth of content marketing to name just a couple. But with technology dissemination and knowledge sharing occurring at ever-increasing speeds, like the examples above, it’s easy for agencies to forget they (hopefully) […]

A photo of a black and white microscope

Are You Analyzing Your Own Brand?

In my last blog, I talked about branding things!  Things with which your customers interact!  “Things” is a little vague, so let’s clarify – your branded assets include things like: your office, trucks, people (uniforms), website. What about branding your product?  What are the stepping stones of branding your service that you’ll be delivering to […]